Взрывной рост. Как современные быстрорастущие компании совершают успешный прорыв - Шон Эллис

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was- the- process- Facebook- went- about- getting- their- website- translated- into- different – languages.

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      Временное или остроумное решение для обхода какой-либо проблемы (комп. жарг.). – Викисловарь.

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      Andrew Chen, “Growth Hacker Is the New VP Marketing,” @andrewchen (blog), accessed September 13, 2016, andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/.

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      Выражение «голубые океаны» означает отрасли (рынки), которые еще не существуют (бесконкурентные), в отличие от «алых океанов», символизирующих уже существующие отрасли (рынки), полные конкурентов. – Прим. ред.

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      Michael Carney, “Brian Chesky: I Lived on Cap’n McCain’s and Obama O’s Got Airbnb Out of Debt,” January 10, 2013. Pando (blog), accessed September 13, 2016, pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-airbnb-out-of-debt/; Chen, “Growth Hacker Is the New VP Marketing”; Dave Gooden, “How Airbnb Became a Billion Dollar Company,” Dave Gooden (blog), June 31, 2011, accessed September 13, 2016, davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/; Rishi Shah, “Airbnb Leverages Craigslist in a Really Cool Way,” GettingMoreAwesome (blog), November 24, 2010, gettingmoreawesome.com/2010/11/24/airbnb-leverages-craigslist-in-a-really-cool-way/.

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      Matthew S. Olson, Derek van Bever, and Seth Verry, “When Growth Stalls,” Harvard Business Review, March 2008.

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      Aatif Awan, “Lessons Learned from Growing LinkedIn to 400m Members,” GrowthHackers.com video of talk, February 18, 2016, https://growthhackers.com/videos/gh-conference-16-aatif-awan-head-of-growth-linkedin-lessons-learned-from-growing-linkedin-to-400m-members.

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      Amir Efrati, “The People Who Matter at Uber,” The Information (blog), August 30, 2016, theinformation.com/the-people-who-matter-at-uber.

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      General Electric 2013 Annual Report, 6.

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      Michael Porter and James E. Heppelmann, “How Smart, Connected Products Are Transforming Competition,” Harvard Business Review, October 2015.

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      Fred Lambert, “Tesla Is Building a New Growth Team ‘From Scratch’ Ahead of the Model 3 Launch, Hires from Facebook and Uber,” Electrek (blog), May 9, 2016, electrek.co/2016/05/09/tesla-growth-team-model-3-launch-hires-facebook-uber/.

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      http://original.livestream.com/f8industry/video?clipId=pla_a093cf1f-2d34-4e74-8377-9e54bc65d8e9

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      http://original.livestream.com/f8industry/video?clipId=pla_a093cf1f-2d34-4e74-8377-9e54bc65d8e9.

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      Interview by author, February 17, 2016.

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      “Internet Users by Country (2016),” Internet Live Stats website, accessed September 13, 2016, internetlivestats.com/internet-users-by-country/.

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      Aaron Smith, “U.S. Smartphone Use in 2015,” Pew Research Center website, April 1, 2015, pewinternet.org/2015/04/01/us-smartphone-use-in-2015/.

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      Anne Freier, “Ad Blocker Adoption Jumped Over 34 % in 2016,” Mobyaffiliates (blog), June 23, 2016, mobyaffiliates.com/blog/ad-blocker-adoption-jumped-over-34-in-2016/; “Nearly Two in Three Millennials Block Ads,” eMarketer blog, September 21, 2015, emarketer.com/Article/Nearly-Two-Three-Millennials-Block-Ads/1013007.

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      Nathalie Tadena, “Streaming Video Subscriptions Are Now Just as Popular as DVRs,” Wall Street Journal website, updated June 27, 2016, 12:29 p.m. ET, accessed September 13, 2016, wsj.com/articles/streaming-video-subscriptions-are-now-just-as-popular-as-dvrs-1467032401.

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      Eric Kutcher, Olivia Nottebohm, and Kara Sprague, “Grow Fast or Die Slow,” McKinsey & Company website, April 2014, accessed September 13, 2016, mckinsey.com/industries/high-tech/our-insights/grow-fast-or-die-slow.

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      Венчурный капиталист – человек, который не только финансирует развивающиеся компании, но и непосредственно участвует в их активной деятельности, используя опыт других проектов и общее знание отрасли, привлекая консультантов, экспертов, аудиторов. – Прим. ред.

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      “73 % of CEOs Think Marketers Lack Business Credibility,” Fournaise Marketing Group website, media release, June 15, 2011, accessed September 13, 2016, fournaisegroup.com/marketers-lack-credibility/.

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      Graham Charlton, “Why Are Conversion Rates so Low? [Infographic],” Econsultancy (blog), October 18, 2012, accessed September 13, 2016, econsultancy.com/blog/10914-why-are-conversion-rates-so-low-infographic/.

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      Carolyn Dewar, Scott Keller, Johanne Lavoie, and Leigh M. Weiss, McKinsey & Company, Organization Practice, “How Do I Drive Effective Collaboration to Deliver Real Business Impact?” September 2009.

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      Adam M. Kleinbaum, Toby E. Stuart, and Michael L. Tushman, “Communication (and Coordination?) in a Modern, Complex Organization,” Harvard Business School’s Working Knowledge blog, July 31, 2008, hbswk.hbs.edu/item/communication-and-coordination-in-a-modern-complex-organization.

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      Ranjay Gulati, “Silo Busting: How to Execute on the Promise of Customer Focus,” Harvard Business Review, May 2007.

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      Ben Horowitz, “Good Product Manager/Bad Product Manager,” Andreessen Horowitz website (no exact date

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