Дизайн-рецепт. Том 1 - Елена Володина

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что надо делать так, чтобы заказчик думал, будто идеи принадлежат ему, а дизайнер только оформил, доработал и развил их. Такой поворот событий надо предотвращать, потому что заказчик может не оценить труд дизайнера и снизить гонорар.

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