Скачать книгу

к падению продаж? В своё время упали продажи воды “Святой источник”, которая была лидером рынка без всяких слоганов. Но как придумали дурацкий силлогизм “В каждом есть капля святого”, так продажи упали в разы. Про это не любят вспоминать. Американцы говорят: если что-то работает, то и пусть себе работает. Имеется в виду, если что-то стабильно генерирует нужный продукт, то не трогайте процессы, не вмешивайтесь со своим улучшательством.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «Литрес».

      Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу