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Один известный топ-менеджер недавно заметил: «Наше единственное устойчивое конкурентное преимущество – это способность учиться и применять новые идеи на практике быстрее соперников».

      Apple против Samsung

      Одним из лучших примеров силы инноваций может служить продолжающаяся не первый год битва на поле смартфонов между компаниями Apple и Samsung. Когда в 2006 году Apple выпустила свой iPhone, он произвел настоящую революцию в мире мобильных коммуникаций. Всего за год компания продала десятки миллионов штук нового продукта с огромной рентабельностью – почти 50 процентов на единицу товара.

      Конец ознакомительного фрагмента.

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