Эффективная публичность или записки пиарщика про личный бренд - Жанна Пампура

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– помните об этом.

      Так что, если кризисная ситуация случилась, и все это стало достоянием общественности, то ниже приведены шаги по выходу из кризисной ситуации:

      Признать наличие кризиса и, возможно, сразу извиниться.

      Собрать всю информацию, имеющую отношение к делу.

      Считать, что время кризиса – что-то вроде военного времени. Объяснить это своей команде, сплотить людей. Это могут быть не только сотрудники предприятия, но и эксперты, и лояльные клиенты, общественные организации и даже властные структуры.

      Составить план коммуникаций в сложной ситуации.

      Назначить ответственных за коммуникацию. Назвать их соответственно директором штаба, директором по качеству, оперативным дежурным и т. д.

      Самое главное:  начать вести блог, выступать, коммуницировать с прессой, не прятаться!

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