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their how (the plan of how to get it).

      But finding their why is not as straightforward, and that's where things can get muddled. Consider if you aspire to land a managerial position with a top media company. Much of my coaching practice revolves around helping you explore the motivation behind that desire. I don't ask questions as a way to plump your ego, or simply make you feel good. That's not enough. Do I want you to see how that job/activity/degree will be stimulating intellectually? That's better, but it's still not adequate.

      The why behind the goal has to resonate with something deep inside you, a fundamental part of who you are—or who you strive to become.

      I spend a lot of time with my clients just getting at what is going to represent or manifest who they are intrinsically. It is not merely what you should do, but what you could do if you made decisions based only on your innermost, heart-and-soul-level desires.

      This may seem to be abstract, touchy-feely stuff, but the magic happens when we winnow down our mix of passions, desires, wishes, images, impulses, and hopes into a simple, physical document—your personalized Game Plan System. Your GPS will help you prioritize and make decisions, and it will give you the boundaries and motivations you need, emotionally and intellectually, to keep your steps moving. The key is that we write these things down. Not unlike an NFL coach's laminated Game Plan card, your GPS is a concise yet detailed single page (front and sometimes back) you can place on your desk or pin on your wall. In this way, it provides a constant visual reminder that keeps you on track (it's laminated, too). It would be easy enough to devise a life plan and consign it to some digital file, or keep it on the back burner of your busy mind (where it has to share space with a million other things). But our goal is action, serious and real action. You need to see your plan to believe it. Figure 2.1 shows what a Game Plan System looks like.

Snapshot shows a sample Game Plan System.

       Figure 2.1 A Sample Game Plan.

      That audacious statement kicked into gear an all-hands-on-deck process involving thousands of professionals in the space program (and many more stakeholders not directly involved but whose assistance was essential). It invigorated NASA, and America as a whole, with a clear and compelling sense of purpose and direction. And seven years later, the American flag was planted on the craggy gray expanse of the lunar surface.

      One of the great lies (and there are many) of the self-development/personal development/coaching world is that all you need to effect a transformation in your life is to set the right goals and follow a process for achieving them (made possible by discipline). Not only does this miss the mark, but it can be dangerous, too. It causes a lot of angst and wasted time for the countless people who go down this road. The purpose of setting ambitions is to grow and learn as you meet them, not to be held in a feedback loop of want without follow-through.

      What are the motivations and innermost intentions that produce your goals?

      My own goal-setting system is ACHIEVE: each goal must satisfy seven criteria (see Figure 2.2). One of those is that it must be consequential—to embody something of great significance to me. That is what powers my progress toward the goal's realization. Knowing why something is important to you will drive you toward it versus just thinking that you'd like to have it.

Snapshot shows the ACHIEVE Model™.

       Figure 2.2 The ACHIEVE Model™.

      It's important to recognize that traditional goal-setting doesn't emphasize visualization, which constitutes a sizeable part of the GPS process. What will it look like when you achieve X? Is there flexibility in what it looks like? For example, if someone wants to run a marathon, do they visualize success as crossing a finish line? As just participating? As being one of the first to finish the race?

      Once upon a time, I was fortunate to play on Columbia University's baseball team; I was good enough to have a shot at continuing to play after college before I decided to pursue other avenues. As an athlete, I learned the value of

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