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services to customers, banks use tech companies and brands as new distribution channels to reach an even larger number of customers.

       Fintech changed customer expectations of what financial services could be. Fintech prioritized convenience and the user experience, delivered on mobile devices.

       Consumer-facing companies are combining efforts with banks and fintech to deliver financial services in context, at the point of maximum convenience for their customers.

      1 1. https://www.ft.com/content/e543adf0-8c62-4a2c-b2d9-01fdb2f595cc Accessed January 15, 2022.

      2 2. https://www.statista.com/statistics/193041/number-of-fdic-insured-us-commercial-bank-branches/ Accessed January 13, 2022.

      3 3. https://researchbriefings.files.parliament.uk/documents/CBP-8570/CBP-8570.pdf Accessed January 13, 2022.

      4 4. https://www.statista.com/statistics/201183/forecast-of-smartphone-penetration-in-the-us/ Accessed January 2, 2022.

      5 5. https://www2.deloitte.com/us/en/insights/industry/financial-services/online-banking-usage-in-mobile-centric-world.html Accessed January 13, 2022.

      6 6. https://www.forbes.com/sites/hanktucker/2020/05/03/coronavirus-bankruptcy-tracker-these-major-companies-are-failing-amid-the-shutdown/?sh=119921dc3425 Accessed January 13, 2022.

      7 7. https://www.statista.com/topics/3382/insurance-market-in-europe/#dossierKeyfigures Accessed January 11, 2022.

      8 8. https://www.linkedin.com/company/wearewakam/about/ Accessed January 13/2022.

      9 9. https://www.linkedin.com/company/wearewakam/about/ Accessed January 13, 2022.

      10 10. https://www.avidxchange.com/ Accessed January 13, 2022.

      11 11. https://www.bain.com/contentassets/7c3b1535c4444f7b8a078c577078a705/bain_report-in_search_of_customers_who_love_their_bank-2018.pdf Accessed January 13, 2022.

      12 12. https://balancingeverything.com/venmo-statistics/ Accessed December 2, 2021.

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