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      “The Sale reminds us that doing business and living life with integrity is not just the right way, it's the only way. Well done!”

       —Dave Ramsey, Bestselling author and radio host

      “The principles in The Sale are more relevant than ever. Doing the right thing will never go out of style in life or business. I would highly recommend this book.”

       —Brock Bukowsky, Co‐founder of Veterans United Home Loans

      “Cultivating a culture of trust is essential for any business or team. The Sale is an excellent story that is relevant to any industry. The principles in this book are timeless!”

       —Brad Harris, CEO of Dallas Jet International

      “If you want to achieve ultimate success that lasts, The Sale is a must‐read for every leader and their team. The Sale so powerfully captures how doing the right thing, even when it’s the hard thing, is not only the key to true success, but the only path to fulfillment in both business and in life.”

       —Jamie Kern Lima, New York Times bestselling author, Believe IT

       —Ed Mylett, Bestselling author of The Power of One More

      “What a great reminder that you really do reap what you sow. Doing the small, seemingly insignificant things the right way is the best path to success! I would definitely recommend this book!”

       —Michael Porter Jr., NBA player

       a business fable

       The Number One Strategy to Build Trust & Create Success

       JON GORDON

      Bestselling Author of The Energy Bus

       ALEX DEMCZAK

      Author of Thrive U

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 750‐4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at http://www.wiley.com/go/permission.

      Limit of Liability/Disclaimer of Warranty: While the publisher and author

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