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swiftly transformed and responded to this context switch. Specifically, we reoriented our company's mission of connectivity that cares to become a platform company that offers simplicity in obtaining health care and efficiency in providing it. Through orchestration and partnerships with medical sensors and device manufacturers; clinical specialists at hospitals; clinics; doctor's offices; patients and consumers; user experience (UX) experts; and with organic investments, we recreated and re-launched HealthGo, a platform that connects patients and health-care providers to enable connected care. Designed for simplicity, HealthGo can equally serve primary and routine care for specialized chronic conditions with predictive smart algorithms to prevent costly treatment.

      1 1. Apple. “Apple Watch Series 6 delivers breakthrough wellness and fitness capabilities,” press release, September 15, 2020. Available at: https://www.apple.com/newsroom/2020/09/apple-watch-series-6-delivers-breakthrough-wellness-and-fitness-capabilities/.

      Using Big Data to Do Mass Screening and Prevention

      Several companies around the world have built tools for use in AI-based health care. Deepmind Health, a company incorporated by Google Health, is one of them, and it has developed an AI program that can understand and process thousands of data and medical information in only a few minutes, to then translate it into services.

      AI and its applications are experiencing a time of rapid advancement, particularly in the area of machine learning (ML). The most used machine learning, known as supervised ML, is software capable of learning to classify a set of data from the analysis of many similar cases, previously categorized by humans. The source of fuel for this process is big data, the extensive digital data sets made available, for example, by diagnostic equipment or the digitization of medical records. The machine learning approach can be applied in multiple fields, from image detection to understanding genetic data, from diagnosis through digital phenotype to drug development. Based on these factors, it is reasonable to imagine an increasing collaboration between people and artificial intelligence, where the clinical reality will become more and more data-centric, so that every detection, decision, and therapeutic intervention will be codified and recorded. It will be crucial that educational curricula of all medical professions include familiarization with these technologies, which will become increasingly important as day-to-day tools and working partners.

      AI and ML have transformed the travel industry, which went from brick-and-mortar travel agencies to search engines and aggregators that can suggest the best values and prices. They've also disrupted the music business, which has moved from albums in the record store to songs in apps and digital platforms. Transforming the world of health care is something else entirely because it is a theme that touches our very humanity. Today we are the integrators of the health-care system because we go to a medical center and we generate a medical record. And once that data is collected, if we would like to reuse it, we have to request it and physically withdraw it. Thanks to new technologies, integration with the health-care system will become data driven. Instead of labs, hospitals, and doctors' offices collecting and storing data, it will be the patient who directly collects a huge amount of data and information and has it available for personal use and for analysis and mass screening. Patients will always have immediate access to their own medical records, as well as those of the health-care professional or to the health-care facilities they frequent. These records will constantly be updated to reflect a person's most current vital signs. Perhaps medical data will be made available to the scientific community for large-scale processing of predictive patterns of this or that pathology.

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