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Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.

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Firms with superior IT governance have more than 25% higher profits than firms with poor governance given the same strategic objectives. These top performers have custom designed IT governance for their strategies. Just as corporate governance aims to ensure quality decisions about all corporate assets, IT governance links IT decisions with company objectives and monitors performance and accountability. Based on a study of 250 enterprises worldwide, IT Governance shows how to design and implement a system of decision rights that will transform IT from an expense to a profitable investment.

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The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies–including Mobil, CIGNA, and AT&T Canada–Kaplan and Norton illustrate how Balanced Scorecard adopters have taken their groundbreaking tool to the next level. These organizations have used the scorecard to create an entirely new performance management framework that puts strategy at the center of key management processes and systems.Kaplan and Norton articulate the five key principles required for building strategy-focused organizations: 1) translate the strategy into operational terms, 2) align the organization to the strategy, 3) make strategy everyone's everyday job, 4) make strategy a continual process, and 5) mobilize change through strong, effective leadership. The authors provide a detailed account of how a range of organizations in the private, public, and nonprofit sectors have deployed these principles to achieve breakthrough, sustainable performance improvements.

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Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear–firms that turn knowledge into action avoid the «smart talk trap.» Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

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Find and fix your weakest links.If you need the best practices and ideas for making your supply chain strong and agile–but don't have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Use your supply chain as a competitive weapon- Gain customers' trust by revealing where yourproducts come from- Collaborate with other companies–even rivals–to achieve scale- Make smart decisions about where to manufacture- Pick the most profitable supply chain for your products- Align partners' interests with your own- Revamp your supply chain to meet green goals

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How can management cure health care's ills?If you need the best practices and ideas for transforming health care–but don't have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.The HBR articles in this collection propose several remedies:– Organizing doctors into teams- Focusing incentives on patients' recovery- Saving lives and dollars by designing clearer work processes- Sharing knowledge through industry networks- Knocking down barriers to innovation in funding, policy,and technology- Treating common ailments with simpler interventions- Bridging the divide between clinicians and administrators- Ramping up R&D productivity by returning power to scientists

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Persuade others to do what you want–for their own reasons.If you need the best practices and ideas for making deals that work–but don't have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Seal or sweeten a bargain by uncovering the other side's motives- Conquer faulty assumptions to make the right deals- Forge deals only when they support your strategy- Set the stage for a healthy relationship long after the ink has dried- Make promises you can keep- Gain your adversaries' trust in high-stakes talks- Know when to walk away

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Protect the earth and your bottom line.If you need the best practices and ideas for turning sustainability into competitive advantage–but don't have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Craft strategy to compete on green turf- Redesign your business model, products, and processes toachieve green goals- Parlay your efforts into lower costs and higher revenues- Capture more value from clean-tech investments- Launch sustainability programs with impact- Synchronize green initiatives by overhauling your supply chain- Engage constructively with environmental activist groups- Mitigate the risks of climate change

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Is your company's top talent jumping ship as good replacements become harder to get?If you need the best practices and ideas for winning the race for talent–but don't have time to find them–this book is for you. Here are 11 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Look for good people in all the right places- Interview more effectively- Make–and keep–compelling promises to candidates and employees- Mitigate the risks of hiring stars from other companies- Coach and mentor to shore up commitment- Stretch promising employees' responsibilities- Rotate high performers into a variety of teams- Reverse the female brain drain

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How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable–but don't have time to find them–this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers–whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value

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