Аннотация

Entrepreneurs need to know how to measure the effectiveness of their operations, human resources and marketing in order to pinpoint inefficiencies and maximize profits. This book outlines all the ways to raise capital and then make it work for you! Many small business owners aren’t able to take that next big step in expanding operations. This book shows you how to raise money to finance expansion, how to analyze key factors in your financial information and develop ratios of return on investment that will indicate the direction you should take your business. Finance & Manage Your Business Growth explains, in easy-to-understand terms, how to get the money you need for your business, and how to grow your business profitably.
Raise capital for your small business
Measure risk and plan for profitability
Grow your small business profitably

Аннотация

Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere!
Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to “close the sale” and get the consumer to take action in a measurable way.
Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.
This new second edition includes more information on social networking. The book also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

Аннотация

Pricing a product or service can make or break a small business. It’s essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It’s not always as simple as “the lowest price wins.” Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers’ disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics:

– Psychological pricing
– Price skimming
– Penetration pricing
– Cost plus markup
– Multiple unit pricing

Аннотация

Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.

Аннотация

Statistics show that 90% of businesses fail within their first five years of operation. What is the story behind these intimidating odds? Every year, unsuspecting entrepreneurs show up at their banks asking for small-business loans. The problem is that far too many people go into business without doing thorough research into what it really takes to be successful. The best way to learn is to learn from someone who has worked with hundreds of small businesses. In this new book, small-business accountant and author David Trahair lays out in plain language everything that no one else tells you about starting a business. Trahair stresses that it's important for most people to start their business first as a side job. The owner should market and develop the business until it becomes strong enough to survive those crucial first years, and profitable enough to provide an income for the owners. Trahair also offers excellent tips on what the major franchisors will never tell you.

Аннотация

Get a Grip on Your Business Numbers Financial Management 101: Get a Grip on Your Business Numbers is the second book in the Numbers 101 for Small Business series. This book covers business planning, from understanding financial statements to budgeting for advertising. Angie Mohr's easy-to-understand approach to small-business planning and management ensures that the money coming in is always greater than the money going out!

Analyze financial data to stay in touch with the heart of your business
Measure your business success and pinpoint new opportunities
Understand your business from the inside out

"Even Microsoft and Ford started in someone’s basement or garage," says Angie Mohr. «But people all over the world have been given and idealized and unrealistic view of how to operate a business, and most discount the importance of the basics.»

Аннотация

In this provocative exploration into the nature and value of power in organizations, authors David McClelland and David Burnham reveal how the drive for influence is essential to good management. The authors provide a wealth of counterintuitive insights about what using power really means in today's business landscape. <i>Power Is the Great Motivator</i> is a must-read for all managers seeking to foster high morale and a strong sense of responsibility and commitment in their workforce. Since 1922, <i>Harvard Business Review</i> has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Аннотация

Do you work yourself to death without making enough money? Are you are at the crossroads and don't know where to turn next? If your small business dream has turned into a nightmare, then this book is for you. Business consultant and popular blogger Bertie du Plessis provides you with sensible, realistic ways of getting yourself out of the mess – and into the black. Packed with hard-won, straight-talking advice along with the home truths you need to know in order to survive and thrive.

Аннотация

Start a Freight Brokerage Business Today The experts at Entrepreneur[/i] provide a two-part guide to success. First, learn how you can start a successful freight brokerage business right from your home. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’  Start Your Own Business , a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur[/i]‘s Startup Resource Kit (downloadable) More about Entrepreneur[/i]’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Аннотация

Start Your Own Transportation Service shows readers how to create a revenue stream by thinking outside the traditional transportation box. Features information on how to start businesses in the areas of ridesharing, executive car service, special events, medical transport, and pedicab/party services. The personal transportation business is the hottest trend in the service industry, offering riders an alternative to traditional taxi, bus, and shuttle services. The perfect business for the entrepreneur, a transportation service allows business owners to go as big or as small as their market allows, from a single-car rideshare service to a full-fleet operation with multiple drivers. Featuring Entrepreneur's trusted branding and strategies, this title gives readers the keys to success.