LITMIR.BIZ

When Anna and Sean Kennedy discovered that one of their sons had asperger's syndrome and that their other son was autistic, they were truly devastated – but their family's troubles were just the beginning.Turned away by no fewer than 26 special needs schools when searching for appropriate educational facilities for their boys, Anna and Sean were down – but not out. Anna was determined to prove that for children like their sons, the challenges of growing up with autism – to demonstrate to the world that they were simply Not Stupid – did not have to end in defeat. Through sheer guts and determination, they turned their situation into a victory by establishing a centre of excellence for the care and support of those with autism. With more than half a million people in Britain affected by autism, it is little wonder that their school quickly became over-subscribed – proof that educational provision in this field is inadequate in the United Kingdom today, and proof also that it is still possible to transform a vision into reality through simply not giving up. Anna's story, and that of her ever-improving sons, is a beacon of inspiration for parents of special needs children all over the country. Not Stupid offers a readers a rollercoaster of emotions but most of all it offers a real sense of hope for those whose lives are affected by autism.

Подробнее

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just «hire a sales guy» and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Подробнее