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Warwick J Thompson
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Аннотация
An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one.<br><br>Set out clearly and concisely are simple fundamentals of business-knowledge:<br>– how to devise competitive strategy<br>– understanding markets<br>– constructing meaningful management accounts<br>– how to identify and apply vital ratios<br>– other important financial information<br>– key elements of leadership and management practise<br><br>Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.