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system SLN Solid lipid nanoparticle SERS Surface enhanced Raman scattering

      The growth of nanotechnology involves different disciplines dealing with the science to design, pattern, formulate, and apply in the nanometric scale of the materials and tools that determine the influence of the pharmaceuticals [1]. Particularly in the field of cancer therapy, nanotechnology has researched a remarkable trust in the past decades. In the field of pharmacy, the major limitation in therapy of a lot many diseases is delivering the drug substance to the desired target site. On the other hand, conventional route of drug delivery is portrayed peculiarly of poor distribution, lesser efficacy, limited potency, undesired adverse reactions, and inadequacy selectivity [2]. To overcome these challenges for the past few decades, scientists are successfully working in the advancement of safe and effective mode of drug delivery by mounting non-immunogenic, biodegradable, and biocompatible nanoparticles. By modifying the drug delivery, the drug substance is transported across the biological barriers to the target site, catering shelter against quick metabolism and clearance. Enhancing the drug concentration at the receptor site consequently lowers the drug dose [3]. The fundamental approach of nanotechnology is to reduce the size of the target drug substance and delivering it by means of a suitable formulation system. This extraordinary possibility paves a way to recast other relevant fields such as cosmeceuticals, nutraceuticals, and food industries. This calls for increase in the consumer demands leading to novel delivery approaches proving nanotechnology as an effective tool in treating and preventing diseases; it has the capability to transfigure the incurred therapeutic effect [4].

      By employing nanotechnology in pharmaceutical formulation development, there exist advantages such as the following: controlled drug delivery, site and target specificity, bypassing many biological membranes to reach intracellular and brain tissues, enhancing bioavailability, minimizing toxicity, maximizing permeation, minimal dose, more precise and less invasive, rapid dissolution and safe diagnosis, and stable formulation [8]. Despite these advantages, there are few disadvantages such as the characteristic physical property of providing larger surface area due to the size reduction process leads to change in the reactivity, surface energy, compatibility and solubility resulting in biological aggregation. For example, carbon nanotubes are refused by the reticular endothelial system leading to poor half-life, highly xenobiotic nature, and unsusceptible adverse drug reactions due to higher absorption resulting in chronic or acute nanotoxicity [9].

      Today in pharmaceuticals, nanotechnology has many applications. The widely used marketed nanoformulation—sunscreens—contains titanium oxide and zinc oxide nanoparticles allowing the particle in white to appear transparent on application [10]. Nevertheless, researchers have proved that nanoparticles have free radicles causing serious intracellular damages providing patient compliance [11].

      On the other hand, the concept of personalization and customization is trending in pharmaceutical industries modifying the available dosage forms desiring the patient needs and compliances. Depending on this phenomenon, healthcare professionals are capable of opting the best therapy for individual patients for improving the desired pharmacological outputs and reducing side effects [12]. They also have the tendency to recognize the impaired conditions at the initial stages. For better understanding of therapy, they imply the disease state of the patient to the molecular and genetic profiles enlightening the present disease condition with the past and future medical complications and medications [13]. This conception has the possibility to recognize and better manage the patient health conditions proving a high impact in the clinical and patient care research. Considering the booming science of personalization and customization in pharmaceuticals, utilizing the nanotechnology as a tool in implementing personalize and customized drug delivery can serve the advantage of achieving the desired safety and efficacy. Through this chapter we discuss the concept of personalize medicines, Nano tools and their application [14].

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