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24

Emmie Martin, “One-Eighth of Harvard Undergraduates Are Enrolled in the Same Computer Course, and It Says a Lot about the Future,” BusinessInsider.com, September 11, 2014, www.businessinsider.com/most-popular-course-at-harvard-2014-9.

25

Nash, “State of the CIO 2014.”

26

Nicholas Carr, “IT Doesn't Matter,” Harvard Business Review (May 2003): 41–49.

27

Alex Konrad, “The World's Top 10 Venture Investors For 2014,” Forbes.com, March 26, 2014, www.forbes.com/sites/alexkonrad/2014/03/26/midas-top-ten-list-for-2014/.

28

Marc Andreessen, “Why Software Is Eating The World,” Wall Street Journal, August 20, 2011, online.wsj.com/news/articles/SB10001424053111903480904576512250915629460.

29

Liz Gannes, “The Best of Mary Meeker's 2013 Internet Trends Slides,” AllThingsD.com, May 29, 2013, allthingsd.com/20130529/the-best-of-mary-meekers-2013-internet-trends-slides/.

30

Arthur, “Five Years From Now.”

31

Michael Hickins, “Debunking the Ascendancy of the CMO IT Honcho,” Wall Street Journal CIO Journal, July 3, 2013, blogs.wsj.com/cio/2013/07/03/debunking-the-ascendancy-of-the-cmo-it-honcho/.

32

Nash, “State of the CIO 2014.”

33

Joe Weinman, “4 Ways to Win at Business by Playing Games All Day Long,” Forbes.com, October 15, 2013, www.forbes.com/sites/joeweinman/2013/10/15/4-ways-to-win-at-business-by-playing-games-all-day-long/.

34

Jennifer Bogo and Emily Gertz, “Newlight Technologies AirCarbon: Plastic from Thin Air,” PopSci.com, bestofwhatsnew.popsci.com/newlight-technologies-aircarbon.

35

Michael Porter, “The Five Competitive Forces That Shape Strategy,” Harvard Business Review (January 2008), hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy.

36

Michael Treacy and Fred Wiersema, “Customer Intimacy and Other Value Disciplines,” Harvard Business Review (January–February 1993): 84–93.

37

Michael Treacy and Fred Wiersema, The Discipline of Market Leaders (Reading, MA: Addison-Wesley, 1995).

38

C. K. Prahalad and Gary Hamel, “The Core Competence of the Corporation,” Harvard Business Review (May–June 1990): 79–90.

39

Ucilia Wang, “Tesla's Elon Musk: On Creating a ‘Cool’ Battery System for Home Energy Storage,” Forbes.com, May 7, 2014, www.forbes.com/sites/uciliawang/2014/05/07/teslas-elon-musk-on-creating-a-cool-battery-system-with-a-beautiful-cover-for-home-energy-storage/.

40

Treacy and Wiersema, The Discipline of Market Leaders, xiv.

41

Ibid., 84.

42

Ibid., 85.

43

Ibid., 84.

44

“Return to Spender,” Snopes.com, April 25, 2011, www.snopes.com/business/consumer/nordstrom.asp.

45

Treacy and Wiersema, The Discipline of Market Leaders, 92–93.

46

Katie Little, “McDonald's CEO Don Thompson Steps Aside, Stock Jumps,” CNBC.com, January 28, 2015, www.cnbc.com/id/102376552.

47

www.shakeshack.com/ (accessed May 14, 2015).

48

John Hagel and Marc Singer, “Unbundling the Corporation,” Harvard Business Review (March–April, 1999): 133–141.

49

Bartow Elmore, “How Coca-Cola Built a Sugary Empire, by Outsourcing as Much as Possible,” Fortune.com, November 25, 2014, fortune.com/2014/11/25/coca-cola-capitalism/.

50

AppleInsider Staff, “Selling 50 % of iPhones through Apple's Retail Stores Viewed as an Unrealistic, Lofty Goal,” AppleInsider.com, July 17, 2013, appleinsider.com/articles/13/07/17/selling-50-of-iphones-through-apples-retail-stores-viewed-as-an-unrealistic-lofty-goal.

51

Dan Primack, “Uber Reportedly Valued at $40 Billion by Investors,” Fortune.com, November 25, 2014, fortune.com/2014/11/25/uber-reportedly-valued-at-40-billion-by-investors/.

52

Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Hoboken, NJ: John Wiley & Sons, 2010).

53

Ibid, 57.

54

Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: Free Press, 1980), 34.

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