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      1

      Michael Treacy and Fred Wiersema, “Customer Intimacy and Other Value Disciplines,” Harvard Business Review, (January–February 1993): 84–93.

      2

      Michael Treacy and Fred Wiersema, The Discipline of Market Leaders (Reading, MA: Addison-Wesley, 1995).

      3

      Sunil Mithas, Ali Tafti, Indranil Bardhan, and Jie Mein Goh, “Information Technology and Firm Profitability: Mechanisms and Empirical Evidence,” MIS Quarterly 36, no. 1 (2012): 21

1

Michael Treacy and Fred Wiersema, “Customer Intimacy and Other Value Disciplines,” Harvard Business Review, (January–February 1993): 84–93.

2

Michael Treacy and Fred Wiersema, The Discipline of Market Leaders (Reading, MA: Addison-Wesley, 1995).

3

Sunil Mithas, Ali Tafti, Indranil Bardhan, and Jie Mein Goh, “Information Technology and Firm Profitability: Mechanisms and Empirical Evidence,” MIS Quarterly 36, no. 1 (2012): 214.

4

Lisa Arthur, “Five Years From Now, CMOs Will Spend More on IT Than CIOs Do,” Forbes.com, February 8, 2012, www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/.

5

Robert Jensen, “The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector,” The Quarterly Journal of Economics 122, no. 3 (2007): 879–924.

6

Dan Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead Books, 2011).

7

David Zax, “Brown Down: UPS Drivers vs. the UPS Algorithm,” FastCompany.com, January 3, 2013, www.fastcompany.com/3004319/brown-down-ups-drivers-vs-ups-algorithm.

8

Steven Rosenbush and Laura Stevens, “At UPS, the Algorithm Is the Driver,” Wall Street Journal, February 16, 2015, www.wsj.com/articles/at-ups-the-algorithm-is-the-driver-1424136536.

9

Kim S. Nash, “State of the CIO 2014: The Great Schism,” CIO.com, January 1, 2014, www.cio.com/article/744601/State_of_the_CIO_2014_The_Great_Schism.

10

“App Store Sales Top $10 Billion in 2013,” Apple, Inc., January 7, 2014, https://www.apple.com/pr/library/2014/01/07App-Store-Sales-Top-10-Billion-in-2013.html.

11

AppleInsider Staff, “Apple's App Store Generated over $10 Billion in Revenue for Developers in Record 2014,” AppleInsider.com, January 8, 2015, appleinsider.com/articles/15/01/08/apples-app-store-generated-over-10-billion-in-revenue-for-developers-in-record-2014.

12

As used in this book, to “digitize” is to convert an analog object to data, such as digits, as in scanning a photograph to create a JPEG. To “digitalize” is to convert an analog, biological, electrical, or mechanical function or mechanism within a product, service, or process to one that is digital (not “to administer digitalis”).

13

Some complained that the algorithms acquired by the prize were not put into practice. Netflix transitioned to streaming services as the contest was run. However, insights gained have assisted in the new generation of recommendation algorithms.

14

Peter Lucas, Joe Ballay, and Mickey McManus, Trillions: Thriving in the Emerging Information Ecology (Hoboken, NJ: John Wiley & Sons, 2012).

15

Peter Murray, “No More Skipping Your Medicine – FDA Approves First Digital Pill,” Forbes.com, August 9, 2012, www.forbes.com/sites/singularity/2012/08/09/no-more-skipping-your-medicine-fda-approves-first-digital-pill/.

16

Reid J. Robison, “How Big Is the Human Genome? In Megabytes, Not Base Pairs,” Medium.com, January 5, 2014, https://medium.com/precision-medicine/how-big-is-the-human-genome-e90caa3409b0.

17

“Cisco Visual Networking Index: Forecast and Methodology, 2013-2018,” Cisco, June 10, 2014, www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html.

18

Nash, “State of the CIO 2014.”

19

Frederic Lardinois, “Amazon's S3 Now Stores 2 Trillion Objects, Up From 1 Trillion Last June, Regularly Peaks At Over 1.1M Requests Per Second,” TechCrunch.com, April 18, 2013, techcrunch.com/2013/04/18/amazons-s3-now-stores-2-trillion-objects-up-from-1-trillion-last-june-regularly-peaks-at-over-1-1m-requests-per-second/.

20

Rich Miller, “Estimate: Amazon Cloud Backed by 450,000 Servers,” DataCenterKnowledge.com, March 14, 2013, www.datacenterknowledge.com/archives/2012/03/14/estimate-amazon-cloud-backed-by-450000-servers/.

21

Matthew D. Lieberman, Social: Why Our Brains Are Wired to Connect (New York: Broadway Books, 2014).

22

Michael Bloch, Brad Brown, and Johnson Sikes, “Elevating Technology on the Boardroom Agenda,” McKinsey.com, October, 2012, www.mckinsey.com/insights/business_technology/elevating_technology_on_the_boardroom_agenda.

23

“'Marketplace' Section Renamed ‘Business & Tech,’” Wall Street Journal, February 16, 2015, www.wsj.com/articles/marketplace-section-renamed-business-tech-1424138463.

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