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      Copyright © 2015 by Joe Weinman. All rights reserved.

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       Library of Congress Cataloging-in-Publication Data

      Weinman, Joe, 1958-

      Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman.

      pages cm. – (Wiley CIO series)

      Includes index.

      ISBN 978-1-118-99539-6 (hardback) –ISBN 978-1-119-03988-4 (ePDF) – ISBN 978-1-119-03987-7 (ePub) 1. Internet marketing. 2. Leadership. 3. Customer services. I. Title.

      HF5415.1265W4525 2015

      658.8′72–dc23

      2015018222

      COVER DESIGN: WILEY

      COVER IMAGE: ©ISTOCK.COM/PETAR CHERNAEV

      Foreword

      Marketplace success is much sought after, but hard to achieve. In most industries, only a handful of firms manage to outperform the majority of their contenders. Their shining results make them stand out – in terms of customer appeal, financial results, or growth prospects. Yet even they are subject to decline in a turbulent world where customer power and buyers' demands are mounting relentlessly.

      Attaining market leadership is no sinecure. This was already evident some 20 years ago in the research that led to my coauthored book The Discipline of Market Leaders, a #1 bestseller that was published in 18 languages. The fundamental and lasting truth exemplified by the market-leading companies featured in that work, as well as the many outperformers I have studied since, is that they succeeded by not being all things to all people. Instead, they developed and honed the discipline to deliver unsurpassed value to particular customer segments on

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