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a trashy ghost story, but rather because the main roles were played by women. The clip was watched more than 46 million times; it was ‘disliked’ more than a million times, and it prompted more than 260,000 largely disparaging or even openly misogynistic comments.6 By way of comparison, the trailer for one of the most successful films of all time, Star Wars: The Rise of Skywalker, from 2019, attracted fewer clicks (44 million), received only 114,000 dislikes, and instigated just 90,000 comments, which are not discriminatory.7

      On the other hand, however – and like never before – women and other political minorities in Western societies have been calling into question this norm and the related privileges associated with white, male, hetero-cis domination. Ethically, normatively and discursively, the patriarchy has increasingly come under pressure. The prevailing social consensus is that equal rights are a desirable goal, and this view also sets the tone in the liberal progressive media.

      Three large movements have thus converged and become interconnected: incels and masculinists; conservatives, right-wing populists and right-wing extremists; and religious hardliners and fundamentalists. They share misogynistic and sexist views; they want to force women back into a subordinate position in the social hierarchy, restore the patriarchy and make the needs and privileges of men dominant once again. For all three groups, feminism represents the enemy, and this is what binds their ideologies together. Why, however, are right-wing factions around the world mobilizing against the specific themes of gender studies, LGBTQ+ rights, and gender roles? What is society’s breeding ground for this?

      This new discourse of masculinity is reflected in the rise of right-wing populist parties and in the rise of strongmen such as Donald Trump and Jair Bolsonaro. Like a common thread, misogynistic agitation pervades the statements and programmes of populist and authoritarian parties and politicians. Hardly anything unites the recent authoritarian efforts as strongly as the fight against ‘gender mania’, against the relativization of masculine power, which is felt as a degradation. The new discourse of masculinity is closely connected with the political convulsions over the past few years. The tension that exists between real and ideal gender relations has given rise to something which the sociologist and gender-studies researcher Michael Kimmel has called ‘aggrieved entitlement’. Men with a misogynistic worldview, according to Kimmel, believe that they are entitled to a wife and to a traditional masculine role (that is, a dominant role) within the family and within society at large. They derive this presumed entitlement from ‘tradition’, and whether this tradition is factual or imaginary is irrelevant to them. From this aggrieved entitlement, politicians such as Trump have formed a political programme of male sovereignty. They harness the frustration, disappointment and rage of those who are convinced that they’ve been left behind, and lure them with the promise of restoring their entitled privileges. This promise of restoration, in fact, is the method of choice among right-wing populist politicians: ‘Make masculinity great again.’

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