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refers to organizations in which your boss tells you what to do – anymore. Routine tasks, standardized processes, and the manufacturing of mass products only slow modern companies down and can easily be outsourced. “The organizations of the future are filled with smart, fast, flexible people on a mission,” says Godin.

      Tribes might as well emerge within organizations – e.g., around someone who had an innovative idea, someone who inspires her colleagues with her enthusiasm, someone who isn’t just punching the time clock, or someone who doesn’t only think about what her supervisors expect her to do, but what goals they have in mind and how they are trying to achieve them. Thus, finding out what your heart is set on, telling others about it, and gathering fans around you to pursue a common goal works just as well in a company, i.e. at your workplace. Actually, you have to do this in order not to die of boredom or to avoid being dismissed due to lack of creativity.

      Not only has it become dramatically easier today to create this sort of life for yourself – it is also much more likely that this strategy will bring you success and satisfaction.

      Or not? To get to a definitive answer in this respect, it might be helpful to find out more about the things that make us happy. Experts have noticed time and again that we have surprisingly vague and unrealistic ideas about what “happiness” actually is and how we can achieve it. The next chapter attempts to answer these questions in the Meconomy context.

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