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Practical solutions to help you deter, detect, and defend against identity theft In 2008, 9.9 million Americans became victims of identity theft. The cost exceeded $48 billion in 2008; consumers spend some $5 billion out-of-pocket each year to clear up resulting fraud issues. This guide will help keep you from becoming the next victim. Written by a veteran security professional, Identity Theft For Dummies gives you the tools to recognize what information is vulnerable, minimize your risk, stay safe online, and practice damage control if your identity is compromised. If you have a name, a date of birth, and a Social Security number, you're a potential victim; this book helps you recognize your risk and defend against identity thieves Explains what identity theft is, how it happens, and how to recognize if you have become a victim Shows how to protect your personal information, how to be discreet in public places, how to interpret your credit report, and why you should monitor your financial statements Helps you recognize risks you may not have considered, such as what you set at the curb on trash day Provides advice on how to clear your name if you are victimized Identity Theft For Dummies arms you to fight back against this growing threat.

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Questions about Exchange Server 2010? Flip open this easy-access guide! Have all your questions about Microsoft's new Exchange Server 2010 answered on the spot with this handy reference guide. Designed for easy access with special headings, thumb tabs, easy-to-read lists, and more, this book is the perfect quick resource for those day-to-day issues that come up just when you least expect them. Covers the number one product of its kind, Microsoft Exchange Server 2010 Offers a quick-access reference for your day-to-day administration of Exchange Server 2010 Includes thumb tabs, secondary and tertiary tables of contents, and special heading treatments to provide quick and easy lookup, as well as quick-reference tables, lists, and step-by-step instruction to provide Exchange administrators answers on the spot Keep this helpful, handy guide within easy reach.

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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

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Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Extensive coverage on using Microsoft Outlook to manage and organize your day As the number one e-mail client and personal information manager, Microsoft Outlook offers a set of uncomplicated features that maximize the management of your e-mail, schedule, and general daily activities, with the least amount of hassle possible. Comprised of ten minibooks in one and packed with more than 800 pages, this All-in-One For Dummies reference walks you through the convenience of Microsoft Outlook and introduces you to the newest features of the 2010 version. After a description of how to get started with Outlook 2010, you’ll get complete coverage on e-mail basics, advanced e-mail features, working with the calendar, managing contacts, and working with Business Contact Manager. You’ll learn how to track tasks, take notes, and record items in the journal, as well as customize and manage Outlook and get mobile with Outlook. Offers soup-to-nuts coverage of Microsoft Outlook 2010, the newest version of the number one most popular e-mail manager Walks you through getting started with Outlook and e-mail basics, and gradually progresses to more advanced features and capabilities of e-mail Explains how to work with the Outlook 2010 calendar and manage your contacts Addresses tracking tasks, taking notes, recording items in the journal, and working with Business Contact Manager Shows you how to customize your Outlook, manage all the information within Outlook, and take Outlook on the road Get a whole new outlook on Outlook 2010 with this complete guide!

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The fun and friendly guide to the world's most popular online learning management system Modular Object Oriented Dynamic Learning Environment, also known as Moodle, is an online learning management system that creates opportunities for rich interaction between educators and their audience. However, the market has been lacking a simple, easy-to-understand guide that covers all the essentials of Moodle?until now. Using straightforward language and an entertaining tone to decipher the intricate world of Moodle, this book provides you with the resources you need to take advantage of all the eLearning and eTraining possibilities that Moodle offers. Offers a hands-on approach to learning Moodle, the revolutionary online learning management system Uses simple language peppered with good humor to break down the complexities of Moodle into easily digested pieces of information Caters to the specific needs of teachers and business trainers by providing the resources they need Moodle For Dummies provides you with the tools you need to acquire a solid understanding of Moodle and start implementing it in your courses.

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Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

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Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community around it to hopefully reach the goal of 100 percent funding. Explains how to determine if you meet the requirements to create a project Gets you started with creating your first project, choosing a great project image, and write a compelling project title and description Helps you establish rewards for project backers Zeroes in on deciding a funding duration and funding goal Whether you have an idea for a movie, video game, gadget or anything in between, Kickstarter For Dummies is the fun and friendly guide to help you get the funds to make your idea happen!

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All the steps you need to jump into Pinterest and thrive Don't miss the boat on one of the fastest growing social network sites. Get on board and learn all about Pinterest, a virtual pin-board to share images and ideas. The platform is simple to use and navigate once you get the hang of it, and this book will walk you through all of the steps to join, use, socialize, and flourish! Open the book and find: All about starting your virtual pinboard Steps for following boards and sharing pins Ways to stay connected by going mobile Tips for creating a quality pin Techniques to build large followings

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