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Defending your web applications against hackers and attackers The top-selling book Web Application Hacker's Handbook showed how attackers and hackers identify and attack vulnerable live web applications. This new Web Application Defender's Cookbook is the perfect counterpoint to that book: it shows you how to defend. Authored by a highly credentialed defensive security expert, this new book details defensive security methods and can be used as courseware for training network security personnel, web server administrators, and security consultants. Each «recipe» shows you a way to detect and defend against malicious behavior and provides working code examples for the ModSecurity web application firewall module. Topics include identifying vulnerabilities, setting hacker traps, defending different access points, enforcing application flows, and much more. Provides practical tactics for detecting web attacks and malicious behavior and defending against them Written by a preeminent authority on web application firewall technology and web application defense tactics Offers a series of «recipes» that include working code examples for the open-source ModSecurity web application firewall module Find the tools, techniques, and expert information you need to detect and respond to web application attacks with Web Application Defender's Cookbook: Battling Hackers and Protecting Users.

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A comprehensive guide to the popular web publishing site Tumblr The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. That's where this helpful book comes in. Written by well-respected author Thord Hedengren, this step-by-step guide is an ideal starting point for Tumblr newcomers as well as web designers who want to take their Tumblblogs to the next level. You'll learn how to maximize the full potential of this amazing blogging and lifestreaming platform as you create your first post, make your Tumblr blog unique, create your own custom themes, and more. Introduces you to the exciting world of Tumblr, the popular web publishing platform Walks you through posting quotes, links, photos, audio, and more Addresses finding and installing themes, using a comment system on your Tumblr site, and integrating third-party content Demonstrates how to create your own custom theme, network in the Tumblr community, and modify your Tumblr themes with HTML and CSS Explains ways to integrate Tumblr with other services, including Facebook, Twitter, and Flickr There's no need to grumble about learning Tumblr—this book is all you need!

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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.

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How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application business Helps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models Demonstrates effective ways to provide service and support to customers Written by a team that combines knowledge of iPhone app development with sound business experience Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

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Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

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Tweet along with your favorite celebs! Divided by category with celebrities listed in alphabetical order so you can easily find your favorite celeb, The Celebrity Tweet Directory tweets you to conversations with hundreds of well-known actors, comedians, singers, politicians, sports figures, and more. With this handy guide, you can flutter into the world of celebrity chatter and experience how they reveal themselves in a way you don’t see anywhere else. With this portable directory, you'll quickly and easily discover what's really happening in Hollywood, on Wall Street, or in Washington, all while following your favorite celeb. In addition, the helpful directory weeds out any fake celebrity twitter accounts, providing only real Twitter handles, saving you the hassle and time of sifting through phony accounts. Features a helpful celebrity directory so you can find your favorite celeb and enjoy sweet tweets from the hottest actors, singers, politicians, sports figures, and more Weeds out any phony celebrity accounts, saving you the hassle of sorting through fake accounts Helps keep you in the know with celebrities on the go, so you're up on what's happening everywhere from Beverly Hills to Capitol Hill Be the first to hear celebrity buzz and get the chic tweets from your fave celebs with The Celebrity Tweet Directory!

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Get up to speed on the new features of Outlook 2010 with this fun and friendly guide Although Microsoft Outlook is the number one most popular e-mail and productivity tool, many utilize only a fraction of its true potential. This easy-to-understand guide walks you through an abundance of often-overlooked tips and tricks so that you can take advantage of all that Outlook has to offer. Outlook 2010 For Dummies introduces you to the user interface, and explains how to use the To-Do bar, filter junk email, and make the most of Outlook’s anti-phishing capabilities. Before you know it, you'll be managing e-mail folders; sharing your calendar; using RSS support; integrating tasks with OneNote, Project, Access, and SharePoint Services; accessing data with two-way sync and offline access; and more. Shares invaluable advice for taking advantage of the newest version of the most popular e-mail and productivity tool: Outlook 2010 Reveals little-known tips and tricks of underused features of Microsoft Outlook Presents information in the beloved fun and friendly For Dummies style, showing you how to manage your e-mail, share your calendar, use RSS support, access data, and more Describes how to manage your day by filtering junk e-mail, using the To-Do bar, taking advantage of anti-phishing capabilities, and much more This helpful guide shows you how to work smart with Outlook 2010!

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