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Pack pizzazz into your Web sites with Flash! Start with simple animation, or create whole pages in Flash The newest version of Flash offers all sorts of cool options for designing Web sites that stand out from the crowd, and this handy guide makes it easy. Enhance your site with animated graphics, boxes, or buttons; morph shapes; create text with exotically changing colors; add sound or video; and watch visitors flock to your site!

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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

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This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

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Nine minibooks spanning more than 800 pages make this an indispensable guide for Outlook power users Covers the new Outlook interface and features and offers detailed coverage of Outlook tools, techniques, and tricks Minibooks include: Outlook basics; e-mail, RSS, and news; personal information management; managing and controlling information; collaboration; functional forms; VBA programming; managing business information; and maintenance, management, and troubleshooting Office has more than 120 million users worldwide-90 percent of the business productivity software market-and most of these users look to Outlook for e-mail, calendaring, and personal information management

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The content boom on the Internet has been explosive in the past few years with more than a billion people surfing worldwide. Internet Simplified shows beginning level computer users how to get comfortable surfing the web and how to navigate the flood of information once they find what they're looking for. Users will find helpful information on the most talked about newcomers to the online world such as social networking sites like Facebook and MySpace, blogging, and downloading media content from YouTube and iTunes, as well as an introduction to the old standbys such as email, auction sites, and instruction for safe surfing. Coverage on how to safeguard against viruses and SPAM and keep computers free from unwanted visitors is approached in a gentle, user-friendly manner so anyone can apply the techniques and be free from troublesome intrusions. Full-color screen shots and numbered, step-by-step instructions guide readers through the intricacies of navigating the web in a friendly, approachable way. The updated design features a more sophisticated look and larger fonts and images to make this a perfect reference for all ages.

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Get the most thorough and comprehensive guide to Google. Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features – things like Gmail, Google Maps, and SketchUp – while also explaining how to program Google, become a Froogle merchant, and much more. With thorough coverage, step-by-step instructions, and hundreds of tips and workarounds, you'll find what you need to succeed with Google. Review the basics of keywords, queries, and PageRank technology. Delve into search features such as the I'm Feeling Lucky button. Find your way with Google Maps and mobile GMaps. Check financial news, get quotes, and manage your portfolio. Import, view, and fix photos with Picasa. Google-ize your computer with Google gadgets and plug-ins. Use Google Analytics to evaluate Web site traffic. Explore Google's future with a sneak peak at R&D.

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Turn your hobby into a successful career Starting an eBay Business For Canadians For Dummies covers the essentials an eBay user or budding entrepreneur needs to start a moneymaking venture by trading on eBay. Readers will discover not only the essentials of maximizing profits on eBay, but also how to run a smart eBay-based business. Topics include: Setting up basic auctions Building a store Choosing what to sell Setting good prices Stocking your storeroom Dealing with sales taxes Shipping domestically and internationally Canadians selling on eBay deal with many unique concerns which will be addressed in this adapted best-seller.

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The Genius is in. You don't have to be a genius to use MobileMe for your small business. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to see all that MobileMe can do to help you grow your small business? Learn how to set up MobileMe accounts for your employees? Synchronize calendars and business contacts to keep you connected with your colleagues and clients? Publish a company Web site with a click? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time so you can make your business succeed. Portable GENIUS Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don't skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.

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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

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Get ready to rock with Apple's digital music recording studio Find out how to record, edit, mix, and master like a pro! Are you the next big thing in music – but the world just doesn't know it yet? Here's the guide that will help you create great-sounding recordings with GarageBand. Packed with useful information on setting up a digital studio, laying down tracks, working with loops, playing with MIDI and software instruments, and mixing tracks, the only thing this book doesn't provide you with is . . . a recording contract! The Dummies Way * Explanations in plain English * «Get in, get out» information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Decide what gear you'll need * Optimize your room for recording * Mix vocals, instruments, and loops into a song * Improve recordings with editing and effects * Create CDs, movie scores, and more using other iLife applications

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