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Практические советы дизайнерам-фрилансерам: с чего начать, где брать заказы и как общаться с клиентами, куда двигаться, какими сервисами пользоваться, как относиться к критике и как поверить в собственные силы! Ну и многое другое :)

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Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

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Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

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Shows Internet users how to get the most out of Internet searches, portals, and commerce sites Covers using Google to solve mathematical equations, making search engines safe for kids, harnessing the full power of Yahoo!, and getting the best bargains on shopping sites Explains how to search for street addresses and phone numbers, stock quotes and other financial information, MP3s and other digital music, computer programs and utilities, medical information, legal information, genealogical information, job listings, and more Reveals the secrets behind directory sites, indexing, and search result rankings

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A software testing survival guide for those who work in Internet time With Internet applications spreading like wildfire, the field of software testing is increasingly challenged by the brave new networked world of e-business. This book brings you up to speed on the technologies, testing concepts, and tools you'll need to run e-business applications on the Web. Written by Hung Nguyen, a coauthor of the bestselling software testing book of all time, Testing Computer Software, this new guide takes you to the next level, helping you apply your existing skills to the testing of B2B (Business-to-Business), B2C (Business-to-Consumer), and internal Web-based applications. You'll learn how to test transactions across networks, explore complex systems for errors, and work efficiently with the many components at play–from servers to browsers to protocols. Most importantly, you'll get detailed instructions on how to carry out specific test types along with case studies and error examples for each test. Software testers, test leads and test managers, QA analysts and managers, and IT managers and staff will find this an invaluable resource for their testing projects. With an emphasis on achievable goals and necessary rather than nice-to-have features, Testing Applications on the Web provides: An analysis of the Web-application model and the difference between Web testing and traditional testing A tutorial on the methodology and techniques for networking technologies and component-based testing Strategies for test planning, test case designing, and error analysis on the Web Effective real-world practices for UI (User Interface) tests, security tests, installation tests, load and stress tests, database tests, and more A survey of commercial tools and a sampling of proven test matrices and templates

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"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together." —Craig Newmark, founder of craigslist.org «What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book.» —Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone. Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies–web services, blogs, mobile phone SMS, and more—to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests. Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more. Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights: Futurist and best-selling author Howard Rheingold Scott Heiferman, founder of Meetup.com Executives from the American Red Cross, the Leukemia Society, and the Avon Walk for Breast Cancer Venture capitalist Joi Ito Official and unofficial bloggers for the Bush, Clark, Dean, and Kerry campaigns Researchers Elizabeth Lane Lawley and Mary Hodder The Power of Many explores how people are using new methods of social computing to simplify the ways they locate others who share their interests and kindle face-to-face communication. It reveals the tools that make it nearly effortless for groups and individuals to accomplish significant results in the real world. By understanding these trends and techniques, we can identify where and how to apply them in own lives. See the companion website at www.thepowerofmany.com.

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Building on the success of his Microsoft Exchange Server 2003 24seven, Jim McBee has fully updated Microsoft Exchange Server 2003 Advanced Administration for Microsoft Exchange Server 2003 SP2 and Windows Server 2003 R2. Starting where documentation, training courses, and other books leave off, McBee offers targeted instruction, practical advice, and insider tips. He covers security, connectivity, anti-spam protection, disaster recovery, and troubleshooting using an informational and common sense approach that will save you time, improve efficiency, and optimize your day-to-day operations. You'll find: What you need to know about Exchange Server 2003 data storage and security. Real-world scenarios that focus on practical applications. Advice for managing interactions with Active Directory. Updates on mobile e-mail, including seamless Direct Push technologies, and enhancements to device security. The latest protections against spam, including updated Exchange Intelligent Message Filter and new support for Sender ID e-mail authentication. Deployment guidelines for Outlook Web Access. Information on what it takes to support POP3 and IMAP4 clients in the field. Part of the In the Field Results series. This series provides seasoned systems administrators with advanced tools, knowledge, and real-world skills to use on the job. Going beyond what the standard documentation or classroom training provides, these practical guides address the real situations IT professionals face every day, offering streamlined solutions to improve productivity.

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