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Introducing mobile multimedia – the technologies, digital rights management and everything else you need to know for delivering cost efficient multimedia to mobile terminals Efficiency and cost effectiveness within multimedia delivery is fast becoming a hot topic in wireless communications, with mobile operators competing to offer inexpensive, reliable services. The selection of an appropriate technology and matching it with the offered mix of services will be essential to achieve the market success. Multimedia Broadcasting and Multicasting in Mobile Networks discusses multimedia services, introducing the potentials and limitations of the multicasting and broadcasting technologies. The authors address the key points related to the deployment of the technology including digital rights management issues, particularly important in terms of the large, business scale deployment of multimedia services and business models. The book discusses the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS) and offers an introduction to multicasting in wireless cellular networks. Multimedia Broadcasting and Multicasting in Mobile Networks: Offers a tutorial introduction to multicasting in wireless cellular networks Provides an overview of the current technologies that deliver mobile multimedia, weighing of the potentials and limitations of various solutions Includes the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS) Details Digital Rights Management (DRM), MediaFLO, Digital Multimedia Broadcasting (DMB), Terrestrial Integrated Services Digital Broadcasting (ISDB-T) and others Contains business models, trials and user feedback This book provides mobile operators, graduate engineers, network designers and strategists in mobile engineering with a thorough understanding of mobile multimedia and its impact on the telecommunications industry. Undergraduate and postgraduate students studying telecommunications will also find this book of interest.

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This book places IT in perspective by tracing its development through time, covering its origins in business, the massive expansion of the role of IT at the end of the 20th century, the growth of the internet, and the successes and failures of companies involved in this development. Despite its ubiquity in the modern world, the author highlights that efficient use of IT by businesses can only be gained by a good understanding of its potentials and pitfalls, highlighting how its informed use in practice is essential for companies to succeed. Finally, questions are raised concerning the future of IT: who will reap the benefits and why? Will IT continue to provide solutions and will it always deliver on its promise? Will it cease to advance and thus cease to be studied or will it continue to develop and thus provide new opportunities and challenges to users?

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SMM (Social Media Marketing) – основан на продвижении бизнеса в социальных сетях. Принцип его действия основывается на определённом комплексе действий, которые включают в себя: создание, дальнейшее поддержание имиджа канала, раскрутка, живое общение и многое другое. SMM обеспечивает появление новых посетителей в сообществе компании из сторонних ресурсов, просмотр контента, подстегивая заинтересованность к продукции либо услуге.

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If you’re looking for a way to more effectively manage your inbox, your email program’s built-in filtering tools can do a lot of the heavy lifting—and this short book by social media expert Alexandra Samuel shows you how to set them up. Samuel walks you through tools and tips for:• Using your email program’s filing and rules capabilities to allow you to focus on the messages that matter most right away while automatically storing others you want to read and respond to later• Creating a daily process for checking your email that works for you—and eliminates the temptation to respond to every message as it comes in• Working through a backlog of messages that have already accumulated.By reducing the amount of time you spend on email, you’ll be able to focus your time and attention on the work that matters most to you.The book also includes a 30-minute quick guide to setting up your first email filter, getting you on your way to a cleaner, more manageable inbox.Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

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From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. <br><br> Readers learn:<br> <li>Strategies that make it easy for people to find their videos on YouTube <li>How to promote their YouTube videos using Facebook, Twitter, Google+, and other social sites <li>Methods for boosting a video’s views using blogs, websites and other online resources <li>How to start a successful YouTube channel <li>How to make a video go viral <li>What it takes to become a “YouTube Personality” that viewers want to listen to <br> Includes interviews with:<br> <li>Brittney Castro, Founder of Financially Wise Women, https://www.youtube.com/user/brittneycastro, 160k views <li>Jill Schiefelbein, author of «Dynamic Communication», https://www.youtube.com/user/impromptuguru, 800k views <li>Perry Marshall, author of «80/20 Sales and Marketing», https://www.youtube.com/user/planetperry, 200k views <li>Dustin Mathews, founder of Speaking Empire and co-author of «No BS Powerful Presentations», https://www.youtube.com/user/speakingempire/, 370k views

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Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium. <br><br> <li>Builds on the success of previous editions, which have shipped 90,000+ copies <li>Updated to address the changes in Google’s advertising structure and interface <li>Updated with current screenshots, fresh examples, and new tactics <br><br>

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Now in its third edition, the <i>Ultimate Guide to Facebook Advertising</i> walks readers through the set-up process, introduces the new apps and services, and brings them up-to-speed as they get an education on all things Facebook Advertising.
<li>Concepts are broken down into 10-minute tasks and illustrated using real-life examples, screen shots <li>Dedicated section to Instagram, as well as discussions around the platform throughout the book referencing ad placements, creatives, video style and length <li>High-profile case studies include: Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from Obama’s re-election campaign <li>Marshall is the author of Ultimate Guide to Google AdWords, Ultimate Guide to Local Business Marketing, and 80/20 Sales and Marketing <br><br>

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Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for:&#149;Accreditation, certifications, and credit&#149;Adding training onto an existing business as side income&#149;How to sell media/training tools&#149;How much to charge clients&#149;Start up costs&#149;Software types used&#149;The legal obligations around taxes, business registration, working from home, and content confidentiality&#149;Growth planning and writing a business planRelevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary will be provided. Appendix will offer resources in:&#149;Continued learning and rounded training for trainers&#149;Industry organizations and trade groups&#149;Books and eBooks&#149;Videos&#149;Software&#149;Websites&#149;Successful online trainers and online education institutions&#149;Consultants&#149;Certification organizationsTeaching methods and tools will cover:&#149;Videos&#149;eBooks&#149;Interactive software types&#149;College sponsored staff training for college instructors&#149;Hardware, camera, video, sound equipment&#149;Online group forums&#149;Online events&#149;Choosing the right presentation style and linking to appropriate social media sites&#149;Networking presentations

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Eager business owners gain access to the playbooks of 23 of today&#8217;s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

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With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand&#8217;s success &#151; one pin at a time.

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