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Prodromou has more than a decade of helping businesses grow using SEO, pay-per-click management, and LinkedIn, and shares the best, most effective ways to keeping businesses in front of decision makers, build strong referral networks, and position companies as experts in their industries, respectively Foreword by Melonie Dodaro, author, LinkedIn expert, trainer, and keynote speaker Marketing, search, and analytics are broken down into actionable steps, and are illustrated with updated screenshots and real-life examples While most LinkedIn books teach the basics of LinkedIn, this Ultimate Guide dives deep into the platform and delivers the most efficient and powerful strategies to leveraging LinkedIn for your personal brand and your business. In this new edition, readers will get an inside look at Ted Prodromous’s four-step strategy for LinkedIn based on the marketing model of AIDA (Attention, Interest, Desire, Action), which covers how to: Make a connection on LinkedIn that’s as good as meeting them in person Use content marketing and build your thought leadership to turn those connections into allies and lasting business relationships Build trust with prospective clients by exploring similar interests Develop a closing process that seamlessly integrates LinkedIn to convert prospects to clients

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From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. <br><br> Readers learn:<br> <li>Strategies that make it easy for people to find their videos on YouTube <li>How to promote their YouTube videos using Facebook, Twitter, Google+, and other social sites <li>Methods for boosting a video’s views using blogs, websites and other online resources <li>How to start a successful YouTube channel <li>How to make a video go viral <li>What it takes to become a “YouTube Personality” that viewers want to listen to <br> Includes interviews with:<br> <li>Brittney Castro, Founder of Financially Wise Women, https://www.youtube.com/user/brittneycastro, 160k views <li>Jill Schiefelbein, author of «Dynamic Communication», https://www.youtube.com/user/impromptuguru, 800k views <li>Perry Marshall, author of «80/20 Sales and Marketing», https://www.youtube.com/user/planetperry, 200k views <li>Dustin Mathews, founder of Speaking Empire and co-author of «No BS Powerful Presentations», https://www.youtube.com/user/speakingempire/, 370k views

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Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium. <br><br> <li>Builds on the success of previous editions, which have shipped 90,000+ copies <li>Updated to address the changes in Google’s advertising structure and interface <li>Updated with current screenshots, fresh examples, and new tactics <br><br>

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Now in its third edition, the <i>Ultimate Guide to Facebook Advertising</i> walks readers through the set-up process, introduces the new apps and services, and brings them up-to-speed as they get an education on all things Facebook Advertising.
<li>Concepts are broken down into 10-minute tasks and illustrated using real-life examples, screen shots <li>Dedicated section to Instagram, as well as discussions around the platform throughout the book referencing ad placements, creatives, video style and length <li>High-profile case studies include: Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from Obama’s re-election campaign <li>Marshall is the author of Ultimate Guide to Google AdWords, Ultimate Guide to Local Business Marketing, and 80/20 Sales and Marketing <br><br>

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Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to:Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results

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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to&#160;helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top&#160;ten hottest WordPress plugins for top traffic boost. A local SEO section shows&#160;readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section&#160;includes updated screen-shots of SEO applied. Step-by-step examples are written with an &#8220;at the kitchen table&#8221; type dialogue for accessibility and an advanced strategy section takes readers to the next level.

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Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what&#8217;s going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones &#150; not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, &#147;Search Extensions&#8221; have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy &#147;call me&#8221; buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from today&#8217;s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

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With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand&#8217;s success &#151; one pin at a time.

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Who should you follow? How many people should you follow? How often should you tweet?Most people don&#8217;t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

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