Аннотация

Nos guste o no, todos tenemos una marca personal y de ella depende en gran medida nuestro éxito profesional hoy, pero mucho más lo hará en el futuro de un mundo cada vez más líquido, digital, hiperconectado, globalizado, cambiante e incierto. Y la clave para triunfar en él es lograr que esa marca sea el resultado de un trabajo estratégico y totalmente alineado con el propósito de vida de cada uno. En este libro, Fabián Ruiz ofrece una completa metodología –elaborada a partir de una profunda investigación– probada con éxito durante más de 15 años con todo tipo de profesionales y líderes, para que podamos ser los dueños de nuestra carrera profesional partiendo de las propias fortalezas y del autoconocimiento y marcando un camino claro hacia la consecución de nuestros objetivos. A través de numerosas y sencillas actividades, podrás identificar aquello en lo que eres único, definir tus objetivos profesionales y vitales y, después, trazar un plan de marca personal que vaya de la mano de tu plan de vida. Partiendo del autodiagnóstico (piedra angular de tu estrategia de marca), podrás crear tu propia estrategia y después ponerla en acción, exprimiendo al máximo tus habilidades y llevándolas hasta donde tú mismo decidas.

Аннотация

Essential to Mises’s concept of a classical liberal economy is the absence of interference by the state. In World War I, Germany and its allies were overpowered by the Allied Powers in population, economic production, and military might, and its defeat was inevitable.Mises believed that Germany should not seek revenge for the peace of Versailles; rather it should adopt liberal ideas and a free-market economy by expanding the international division of labor, which would help all parties. “For us and for humanity,” Mises wrote, “there is only one salvation: return to rationalistic liberalism.”Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999.Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.

Аннотация

Los procesos desarrollados al interior de la microeconomía muestran la importancia de las decisiones que existen entre los agentes económicos (empresas y hogares). En virtud de ello, dichas relaciones pueden ocasionar diferentes fenómenos que implican, de una u otra forma, el comportamiento social de los individuos y de las empresas que interactúan diariamente por conseguir el mejor beneficio (para los hogares) o la mejor utilidad (para las empresas). En este sentido, la Responsabilidad Social Empresarial (RSE) es un factor tan determinante en el ejercicio microeconómico de las empresas que causa un efecto positivo o negativo en las decisiones sociales. Es así que la empresa estatal Ecopetrol y sus filiales en diferentes departamentos de Colombia representan este tipo de interacción, y que en regiones como Meta y Santander (las cuales tienen una mayor producción a nivel nacional) suelen presentarse inconformidades en la sociedad y en el entorno de las acciones empresariales. Este libro presenta una mirada desde la teoría de juegos y cómo el comportamiento empresarial puede ocasionar decisiones sociales que impactan en el desarrollo y el crecimiento sectorial.

Аннотация

¿Puede una empresa consolidada y de larga trayectoria duplicar sus resultados en solo dos años? ¿Es posible aumentar los beneficios entre un 25% y un 100% solo con mejorar un 5% la capacidad de retención de clientes? La respuesta a ambas preguntas es afirmativa y la clave para lograrlo está en estas páginas, en las que Pablo Fernández explica por qué el elemento fundamental del crecimiento es la relación con los clientes.A través de una rigurosa metodología implantada con éxito en empresas de todos los tamaños y sectores de Estados Unidos y América Latina, el autor explica paso a paso cómo dar sentido a un concepto que puede transformar el futuro de su empresa: no son los productos sino las relaciones las que son rentables para una compañía.La clave está en gestionar de manera estratégica las relaciones con los clientes, no en centrarse en el producto. En este libro se explica en detalle cómo hacerlo a través del modelo de las 6R (relación, retención, rentabilización, referenciación, recuperación y reactivación), que se acompaña de numerosos ejemplos y ejercicios prácticos para que usted mismo pueda implantarlo con éxito.

Аннотация

Often described as the culmination of the French Enlightenment, the Encyclopédie was collected not only to serve as a comprehensive reference work, but to “change the way men think” about every aspect of the human and natural worlds. In his celebrated “Preliminary Discourse” to the compilation, d’Alembert traced an entire history of modern philosophy and science designed to chart the way toward a sweeping Baconian project of improving the world through usable knowleEAe.This anthology is the first endeavor to bring together the most significant political writing from the entire twenty-million-word compendium. It includes eighty-one of the most original, controversial, and representative articles on political ideas, practices, and institutions, many translated into English for the first time. The articles cover such topics as the foundations of political order, the relationship between natural and civil liberty, the different types of constitutional regimes, the role of the state in economic and religious affairs, and the boundaries between manners, morals, and laws. In addition to Diderot’s early and important articles “Political Authority,” the “Citizen,” and “Natural Right” and the substantial treatments of subjects such as the “Legislator” (by Saint-Lambert), “Representation” (by d’Holbach), “Population” (by Damilaville), and “Political Economy” (by Quesnay), the anthology will also introduce to many English-language readers the tireless figure of Chevalier Louis de Jaucourt (1704–80), who wrote about 18,000 articles, or about 25 percent of the Encyclopédie. Jaucourt’s numerous articles on political topics did much to solidify the new political teachings of the natural-law tradition, the English Whig writers, the Huguenot diaspora, and particularly Montesquieu, whose Spirit of the Laws had appeared shortly before the first volume of the Encyclopédie itself.Henry C. Clark is a Visiting Professor in the Political Economy Project at Dartmouth College. He has written two books and numerous articles, mainly on the French and Scottish Enlightenments.Christine Dunn Henderson is a Senior Fellow at Liberty Fund.

Аннотация

Social Contract, Free Ride is a cogent argument that strikes at the very foundations of traditional economic apologies for coercive action by the state to fulfill necessary public utility.Anthony de Jasay is an independent theorist living in France. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.

Аннотация

This book presents the theoretical and practical arguments for liberalism in the classical tradition as defined by Mises as “the liberal doctrine of the harmony of the rightly understood interests of all members of a free society founded on the principle of private ownership of the means of production.” The foundation of liberalism, Mises says, rests on an understanding and appreciation of private property, social cooperation, the freedom idea, ethics and morality, democracy, and the legitimate role of government. Also in this book, Mises contrasts liberalism with other conceivable systems of social organization such as socialism, communism, and fascism.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.

Аннотация

In Human Action, Mises starts from the ideas set forth in his Theory and History that all actions and decisions are based on human needs, wants, and desires and continues deeper and further to explain how studying this human action is not only a legitimate science (praxeology) but how that science is based on the foundation of free-market economics.Mises presents and discusses all existing economic theories and then proceeds to explain how the only sensible, realistic, and feasible theory of economics is one based on how the needs and desires of human beings dictate trends, affect profits and losses, adjust supply and demand, set prices, and otherwise maintain, regulate, and control economic forces.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.

Аннотация

Theory and History is primarily a critique of Karl Marx, his materialism, and his prediction of the inevitability of socialism. Marx attributes the creation of tools and machines, as well as the economic structure of society, to undefined “material productive forces.” Mises rejects this materialistic view; he points out that tools and machines are actually created by individuals acting on the basis of non-materialistic ideas.This book discusses the theory of economics, i.e., the study of purposive human action, and history, the record of the past actions of individuals.Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of economics throughout most of the twentieth century.Bettina Bien Greaves is a former resident scholar and trustee of the Foundation for Economic Education and was a senior staff member at FEE from 1951 to 1999. Please note: This title is available as an ebook for purchase on Amazon, Barnes and Noble, and iTunes.