The Entrepreneur's Paradox - Curtis Morley

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      Praise for The Entrepreneur’s Paradox

      “This is one of the more engaging startup books I’ve read. It teaches principles of life as an entrepreneur in an enjoyable way that reaches the brain and heart simultaneously. The principles are core to startup success and are taught in a way that sticks.”

      —Carine S. Clark, founding member of Silicon Slopes and CEO

      “The Entrepreneur’s Paradox is the playbook for startup success. Grab this book and start winning.”

      —Sean Covey, president of FranklinCovey and coauthor of the #1 Wall Street Journal bestseller The 4 Disciplines of Execution

      “The world needs entrepreneurs. And it needs the businesses these entrepreneurs create to flourish! Curtis Morley has done an outstanding job outlining the critical leadership and management requirements for all business leaders, especially those who have created and are running their own organizations. Filled with both tactical and strategic wisdom, this is a must-read!”

      —Shawn D. Moon, Wall Street Journal bestselling author

      and CEO of Zerorez

      “The Entrepreneur’s Paradox is an essential book for taking your startup to the next level. Curtis Morley not only knows the path but has walked it many times.”

      —Dave Crenshaw, author of The Myth of Multitasking

      “The principles taught in this book have been invaluable as I’ve been building my company, Acanela Expeditions. They have helped me personally develop the entrepreneurial skills needed to rise to the challenge of transforming myself into not only a successful entrepreneur, but also a successful leader. In this book you will read stories of climbing the tallest mountain in Africa, Mount Kilimanjaro. I was there with Curtis as we climbed Mount Kilimanjaro, and he has guided me as I have climbed the mountain of startup success. Building a successful company is similar in difficulty and also in reward. This is the guidebook on making it to the top of your own entrepreneurial mountain. You want to be a successful entrepreneur? Do it the smart and fast way and break free of the Paradox!”

      —Kylie Chenn, founder and CEO of Acanella Expeditions

      “Working with Curtis led to several quick epiphanies, brilliantly illuminating better and faster ways to create explosive growth. I doubled my business in one year’s time using these principles and positioned my company perfectly for acquisition shortly thereafter.”

      —Scott Severe, CEO of ClientRunner Software

      “They don’t teach these principles in business school. These lessons can only come from the entrepreneurial book of life. Curtis has written the definitive playbook on how to win at the startup game.”

      —Kevin Cope, CEO and founder of Business Acumen and author of the #1 New York Times bestseller Seeing the Big Picture

      “Curtis, I’m proud of you. You’re bold, courageous even. You’ve written a powerful book that can, and will, change the life of anyone who reads it. Thank you for your abundant spirit that yearns to help others succeed. If you’re a fellow traveler along the entrepreneurial path, this book is written for you.

      “The Entrepreneur’s Paradox is a reflection of Curtis’s experiences run through the crucible of the real world. Read this book, apply the principles, and you’ll find success in any business endeavor.”

      —Scott J. Miller, bestselling author of Management Mess to Leadership Success and Executive Vice President

      of Thought Leadership at FranklinCovey

      “Curtis knows entrepreneurship. He openly shares his experiences and mistakes so you don’t have to make them. This book is real! You won’t be able to read it without exploring your soul and growing as an entrepreneur.”

      —David Horsager, CEO of the Trust Edge Leadership Institute

      and bestselling author

      “Curtis Morley has the unique gift of translating life experience into actionable steps to success. The Entrepreneur’s Paradox is a bold look into the principles and patterns behind scaling any startup. This book is an arrow aimed straight towards triumph.”

      —James Clarke, CEO and founder of Clarke Capital Partners

      The

      Entrepreneur’s Paradox

      How to Overcome the 16 Pitfalls

      Along the Startup Journey

      By Curtis J Morley

      Coral Gables

      Copyright © 2021 by Curtis J. Morley.

      Published by FIU Business Press, a division of Mango Media Inc.

      Cover Design: Meridith Ethington

      Cover Illustration: Meridith Ethington

      Layout & Design: Roberto Núñez

      Mango is an active supporter of authors’ rights to free speech and artistic expression in their books. The purpose of copyright is to encourage authors to produce exceptional works that enrich our culture and our open society.

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      For permission requests, please contact the publisher at:

      Mango Publishing Group

      2850 S Douglas Road, 2nd Floor

      Coral Gables, FL 33134 USA

      [email protected]

      For special orders, quantity sales, course adoptions, and corporate sales, please email the publisher at [email protected]. For trade and wholesale sales, please contact Ingram Publisher Services at [email protected] or +1.800.509.4887.

      The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey

      Library of Congress Cataloging-in-Publication number: 2020949837

      ISBN: (print) 978-1-64250-412-5, (ebook) 978-1-64250-413-2

      BISAC category code BUS025000, BUSINESS & ECONOMICS / Entrepreneurship

      Printed in the United States of America

      For Taylor, Austin, Brooke, Isaac, and Malia

      I will love you forever.

      Table of Contents

      

      Introduction

      Why This Book?

      The Paradox

      Who This Book Is For (And Not For)

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