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dental work on display here.

      ‘Aaaaaah, we’re among the beautiful people!’ says Yusuf, a Turkish photographer who is firmly of this world, even though it pains him to admit it. When I really want to needle him I call him a ‘White Turk’, the lazy label for this half of the country. It refers to the elites, the secularists, ‘those people who sit by the Bosphorus sipping on their whiskies’, as one of Erdoğan’s staunchest allies once put it, with a visceral sneer of disgust. The president is proud to represent the other half of Turkey – the poor, the religious, the marginalised. ‘Your brother Tayyip is a Black Turk!’ he once roared in a speech to his faithful. Whenever I call Yusuf a White Turk, he rolls his eyes and huffs a little. But he never denies it.

      The walk down the corniche to the Maltepe parade ground, where Kılıçdaroğlu will take the stage, has the air of a genteel Sunday stroll. The white-clad masses lick ice creams and pause for tea in the kitsch waterside cafés. There is a happy, easy hum of conversation – I pick up snippets of holiday stories, and of updates on how the children are doing at university. There is less venom here than at Erdoğan’s rallies – but also less sense of drive and direction. These people lost control of Turkey fifteen years ago, but they still wear the easy nonchalance of power. Meanwhile Erdoğan’s supporters are still full of the scrappy aggression of the underdog. Old habits are hard to give up.

      Kılıçdaroğlu, the bureaucratic grey man, has always made an easy target for ridicule. During his rallies Erdoğan plays videos showing the state of Turkey’s hospitals in the 1990s, when Kılıçdaroğlu was head of the state health department. Admittedly they were terrible back then, full of filthy wards and mind-numbingly long queues. The crowd boos whenever Kılıçdaroğlu’s face pops up on the screen. And as Kılıçdaroğlu begins his walk, Prime Minister Binali Yıldırım – a Erdoğan loyalist to the bone – mocks him.

      ‘Why don’t you use our high-speed trains?’ he baits, highlighting the sleek new rail link, one of the government’s vote-winning projects.

      But by the time Kılıçdaroğlu nears Istanbul Erdoğan is spooked. As thousands of Justice March supporters file past the neo-Soviet-style billboards for the upcoming coup commemorations it becomes embarrassing for Erdoğan: this inadequate rival, stealing his thunder? And so he starts accusing him of tacitly supporting both Gülen, the alleged ringleader of the coup attempt, and the PKK – a known terrorist organisation – through this endeavour.

      ‘Politics in the parliament has become impossible, so I’m taking it onto the streets. They can’t cope with my free spirit,’ a suntanned and fit-looking Kılıçdaroğlu tells me, back in his Ankara office five days after he has finished the march. With so few trusting the ballot box, these rally turnouts have become the new battleground.

      Each time the politicians call their legions to the streets, fierce debate breaks out over the numbers. The CHP claims two million attended Kılıçdaroğlu’s Justice Rally; the office of the Istanbul governor (a government appointee) counters, saying the real figure was 175,000.

      Meanwhile, the government’s claims for its own rallies – generally held in the purpose-built Yenikapı parade ground on the European side of Istanbul – always stretch into the millions. At the post-coup ‘Unity Rally’, they claim five million. At a pre-referendum campaign meeting, despite the large gaps in the crowd, they say one million. When I write in my report for The Times that the figure appears to have been inflated, pro-government journalists howl in protest. One accuses me of being a Zionist trying to destroy Erdoğan. The headline in the rabidly loyal newspaper Sabah screams that ‘millions’ turned out on the bridge for the coup anniversary. But even the Sabah journalist loses faith by the first paragraph, revising the figures down to ‘hundreds of thousands’.

      For perhaps the first time ever, Istanbul’s Office of the Chamber of Topographical Engineers finds itself in the position of political referee. It weighs in with a statement on the justice-rally numbers, couched in rather different language to the usual Turkish rhetoric:

      The rally area of Maltepe is approximately 275,000 square meters. Participants were also located in an area that was closed to traffic, which is around 100,000 square meters. So citizens took part in the rally over a space covering 375,000 square meters … In estimating the participant number, it is usually accepted technically that three to six people are located per meter square, so it can be stated that at least 1.5 million joined the ‘Justice Rally’. Experts say that considering the fullness of the rally area, this number could even be as high as 2 million.

      My own back-of-a-fag-packet calculations concur: the areas of the Maltepe and Yenikapı parade grounds are roughly similar, while the part of the bridge where Erdoğan’s coup commemoration was held is not large enough to hold more than 200,000.

      ‘They don’t inflate the numbers, they just make them up!’ Yusuf says, our calculations hieroglyphing pages of my notebook.

      Mehmet the street hawker doesn’t need mathematics.

      ‘I spend my life in crowds and I know the size when I look at them!’ he says. ‘There were at least three million at the Justice Rally. They were lying when they said a hundred and seventy-five thousand.’

      So, yes, Kılıçdaroğlu has boosted his image beyond anyone’s expectations. Yet over his shoulder looms the man who really called out the party faithful: Mustafa Kemal Atatürk.

       The rivals

      If you have ever read Daphne du Maurier you might recognise Erdoğan’s relationship with the blue-eyed blond. Just as the unnamed narrator of Rebecca obsesses over her husband’s dead first wife, it is easy to imagine how the thin-skinned Erdoğan, desperate to establish his own place in history, spends hours fretting over the continuing popularity of his biggest rival.

      You could forget that Atatürk is no longer with us. He is so present in Turkey that you might expect him to pop up at a rally, or be interviewed on TV. Like the Queen, his face is so familiar it becomes difficult to see it objectively. Right now, he is the only person who might wield more power than Erdoğan. He is definitely the only one whose picture you will see more often as you travel around Turkey. Erdoğan’s face, always twenty years younger in photos than in real life, looms large from the banners strung between apartment blocks in conservative neighbourhoods. But it is Atatürk who hogs Turkey’s limelight.

      It helps that he was photogenic – a natty dresser who instinctively understood the power of the camera at the exact moment the camera was becoming ubiquitous. Each stage of Atatürk’s career – officer, rebel, war hero, visionary – together with his transformation from conventional Ottoman gentleman to twentieth-century statesman and style icon, is represented in a series of classic images.

      Anıtkabir, Atatürk’s mausoleum in Ankara, can probably be classed as his fanbase HQ, but you will find miniature shrines around every corner and underneath almost every shop awning. In his earliest portraits and photographs he looks like any other stiff-backed Ottoman officer. But in later images Atatürk swims, dances and flirts with the lens, dressed in finely tailored clothes and smoking monogrammed cigarettes. There is the famous silhouette of him stalking the front lines at the Battle of Gallipoli, deep in thought with a finger on his chin and a fez on his head. There is another of him in black tie and tails dancing with his adopted daughter, sleek in her sleeveless evening gown. There is the one where he stares directly into the lens, his cigarette in one hand and the other in his pocket, a Mona Lisa smile on his lips. There he is in a nerdish knitted tank top, teaching the newly introduced Latin alphabet to a group of enthralled children. The list goes on …

      I like to try to guess the character of any individual Turk through the picture they display. Whenever I see a military Atatürk pinned up behind a counter I imagine the owner to be a patriot who looks back on his own military service with pride and warmth. If they have opted for a besuited and coiffed Kemal, I wager them to be pro-Western intellectuals. If, as in one meyhane (a traditional rakı-and-fish restaurant) close to my flat, the walls are plastered with various portraits from the start of his varied career

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