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at first only claim Turkish citizenship. His German identity documents listed him as a ‘son of a Gastarbeiter’, the name for the Turks who flocked to Germany as economic migrants in the post-war boom. They were not allowed to become German nationals. Then, in the election campaign of 1998, the Social Democrat Party pledged to lift the rule that meant only people born of German parents could claim citizenship. Seçgin, a business student with big plans, saw a new spread of opportunities open up with the promise of EU citizenship. But though the SDP won the election they were shunted back on their promise by pressure from the right wing. The amendment to the citizenship law that was eventually passed allowed the children of Turkish migrants to become German citizens – but only if they renounced their Turkish nationality. Migrants from anywhere else were allowed to keep both.

      ‘That was because they wanted to avoid people running on both cars,’ says Seçgin. ‘It’s black or white. You’re German or you’re Turkish. Where are your priorities, that type of thing.

      ‘I still remember, I went into one of my local meetings with what was then the head of the foreign commission in the German parliament, a so-called veteran of politics. He had been forty years an MP in our region. I asked him why are you doing it this way, and gave him a list of citizenship rules from other countries. He started to give me stupid answers and I pushed further, and further. And the answer he gave me was: “What if Turkey enters a war against Germany? Who would you fight for?”’

      Seçgin took German citizenship, and renounced his Turkish, in 2004. The Turkish government provides German-Turks in the same position as he is with a blue card, which allows them to live and work in Turkey as if they were citizens but without the right to vote. Nonetheless, they are invested. Seçgin was studying for an MBA at Cardiff University when the AKP was first elected in 2002. He was already a keen supporter. His flatmate – another German-Turk who, unlike Seçgin, weaved a booze-filled, Casanova-like path through British university life – joined the party online as he saw the votes coming in.

      ‘I said: “Anything Erdoğan or the Ak Party says is completely the opposite of what you believe. So why on earth are you joining?” And he said: “I’m going to be a businessman, and the earlier I join AKP the better for me in the future.”’

      Both Turkey and Germany have since yanked at Ufuk Seçgin, trying to make him decide whom he loves more, but really all he wants is to be a successful Muslim businessman in a globalised world. Like many Turks he feels fed up with the EU and the endless merry-go-round of Turkey’s attempts to join it. He once supported Turkey’s membership bid, but now feels it would be better outside it. At the same time, in the UK he is facing the impacts of a Brexit he didn’t vote for, and which doesn’t appeal to him. He will no longer be able to hire talent from the continent with the same ease as he hires British workers, or to work across borders so easily.

      Now, in the AKP and Erdoğan, Seçgin sees a party and a leader with some problems. He says there are few signs of a succession plan, no new generation of leaders being nurtured, and he feels the arrests of journalists in the wake of the coup attempt have gone too far. He worries that the Turkish economy, once so buoyant, may soon start to shrivel. But in uncertain times across the span of his world, Erdoğan is one of the few certainties Seçgin can cling to. The president has brought wealth, stability and honour to Turks like him – and to those looking in from the outside, Erdoğan’s flamboyance masks many of his flaws.

      ‘I don’t see, who has got that charisma? Someone like Erdoğan doesn’t come along every ten years. He comes along every thirty years or whatever,’ Seçgin says. ‘Even his opponents say he is really charismatic, knows his stuff. He has put Turkey back on the map.’

       The new Muslim middle class

      Seçgin is part of a wave of pious businessmen who have made it big in Erdoğan’s Turkey. Halalbooking.com, the business he co-founded in 2009, is an online holiday booking service aimed at observant Muslims. It is a fast-growing market; Halalbooking.com is currently valued at $60–70 million.

      In May 2017 – the start of his most successful season to date – I accompany Seçgin on a tour of the halal resorts of Antalya alongside two dozen businessmen and women, all of them European Muslims. Thirty-six-year-old Songül, a stylish German-Turk from the city of Bremen, donned the Islamic headscarf and started practising her religion by the book six years ago after the birth of her two daughters. It was only then that she realised the dearth of lifestyle brands aimed at middle-class Muslims – and so she became one of the pioneers. Songül started her online bookings business in 2016, and still had only one competitor in the online halal tourism sector in Germany a year on.

      ‘It was a boutique industry before, all very expensive,’ says Songül. ‘You would either hire a private villa or go to exclusive resorts where it costs around four thousand euros for a family holiday for one week.’

      Over four days, Seçgin leads us on a tour of the new wave in pious holidaymaking – the mass-market halal hotels. The Bera, the first to be awarded halal status in Turkey, is our first stop. The sweet smell of hookah smoke wafts through the cavernous lobby, and a wide panorama of Istanbul’s Bosphorus Bridge with a mosque in the foreground hangs behind reception. The Bera is owned by a conglomerate with ties to Erdoğan: when he was mayor of Istanbul, the municipality sold it a piece of prime real estate in the heart of the city for a fraction of its true value. The television screens are showing ATV, a pro-Erdoğan channel, and Yeni şafak and Sabah, its newspaper equivalents, are propped up in a rack by the door. On leaving, I am handed a gift: an encyclopaedia of Ottoman history.

      Otherwise, The Bera is just like any other package resort: filled with hyped-up small children and parents who look as if they’ve been craving this holiday since they flew home from the last. I ask a couple from Preston who are slumped in the lobby’s comfy chairs as their two tiny girls scoot around whether they thought twice about a holiday in Turkey after the coup attempt and terrorist attacks.

      ‘We’ve not really heard about those,’ the mother tells me, clearly wishing I would move on so she can relax. ‘We just came here last year and we liked it, so we decided to come again.’

      The food at the buffet is halal – but otherwise no different to any other resort. In my comfortable, clean room I find not a Gideon Bible and a minibar stocked with beer and wine but a Quran and a Qibla, an arrow stuck to the ceiling to show the direction of Mecca. At reception in the women’s spa and beach area I am frisked by a (female) security guard and stripped of my phone and camera before being gestured through smoked-glass doors. Through the changing rooms and treatment suites, the path leads out onto a fifty-metre stretch of beach surrounded by billowing curtains of fabric hung between flagpoles thirty metres high. You cannot see out to the sea – the view is blocked by the sails, although the water can still lap in underneath. The women wear reasonably conservative bikinis on this boxed-off beach, even after being freed of the male gaze. I ask one if it bothers her that she cannot contemplate the horizon as she sunbathes.

      ‘But if it was open, the men could look at us as they come past on boats and jet-skis,’ she replies.

      In the lobby that evening, as we relax with tea and flavoured tobacco, I ask Seçgin how the drop in visitor numbers to Turkey since last year’s coup attempt has affected his business. He looks at me as if I were crazy.

      ‘Drop?’ he replies. ‘Last year we doubled our business, and this year we doubled again!’

      By 2017, Turkey has risen to become the world’s third most popular destination for halal travellers, a four-place rise on the year before (only Malaysia and the UAE score higher). In a global halal tourism market now worth $151 billion annually, Turkey dominates the beach-holiday sector. The country accounts for a disproportionate amount of the hotels listed on Halalbooking.com, not out of a conscious effort on Seçgin’s part but simply because Turkey is the place with the best-developed concept of what an all-inclusive halal holiday means. This, after all, is an evolution of the model the Turks have been fine-tuning on booze-soaked European tourists since the 1980s.

      ‘Turkey is the centre of package

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