LITMIR.BIZ

      Table of Contents

       Media Raves about the No B.S. Business Success Book and its Author

       Title Page

       Foreword

       Preface

       Other Notes from the Author

       CHAPTER 1 - THE DECISION AND DETERMINATION TO SUCCEED

       A Matter of Personal Decision

       Truths That Aren’t, That Hold You Back

       WARNING: Your Entry Point to Entrepreneurship May Be a Handicap to Overcome

       Why Trying Doesn’t Work

       Keeping Faith with Your Commitments

       ACCUSATION: You’re a Workaholic

       PERCEPTION: You’re a Wild-Eyed Risk Taker, a Riverboat Gambler. Have You Lost ...

       BIG LIE: The Price of Entrepreneurial Success Is Just Too Much to Pay

       The Decision of Autonomy

       Mental Toughness Required

       Hey, That’s Not Fair!

       CHAPTER 2 - THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED

       Take a Trip Down Lonely Street

       I’m an Overnight Success—After 30 Years

       Even with Success, There Is Failure

       What Ultimately Separates Entrepreneurial Winners from Losers?

       The Good News

       CHAPTER 3 - HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?

       Ask Your Customers

       Ask Your Counterparts and Competitors

       Smart Direct-Mail Testing

       “Steal” Already-Tested Direct-Marketing Strategies

       Moving Ideas from One Business to Another

       How to Be More “Creative”

       What If Everybody Hates Your Idea?

       CHAPTER 4 - POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS

       Positioning Strategy #1: How to Describe What You Do to Attract the Customers ...

       Positioning Strategy #2: How to Price

       Positioning Strategy #3: How to Make Your Image Work for You

       Positioning Strategy #4: Self-Appointment

       A Story of Positioning Success

       Who Do You Think You Are?

       CHAPTER 5 - HOW ENTREPRENEURS REALLY MAKE MONEY— BIG MONEY!

       How to Tell If You Are an Entrepreneur (or Not)

       The Fortune-Building Secret of Total Customer Value

       Networking, Strategic Alliances, and Joint Ventures

       The Remarkable Value of a Duplicatable Model

       Mastering the Six Entrepreneurial Competencies

       Live Outside the Lines

       CHAPTER 6 - HOW TO CREATE EXCITING SALES AND MARKETING BREAKTH ROUGHS

       At Least Avoid the Ultimate Marketing Sin

       Breakthrough Strategy #1: Find a Market Niche and Exploit It

       Breakthrough Strategy #2: Find a New Sales Media and Let It Make You Rich

       E. Joseph Cossman’s Million-Dollar Secret

       Breakthrough Strategy #3: Create a New Type of Guarantee and Confound Your Competition

       Breakthrough Strategy #4: Deliver Exceptional Service and Earn Word-of-Mouth Advertising

       Breakthrough Strategy #5: Get Professional Prowess on a Percentage

       Breakthrough Strategy #6: Reasonable Investment

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