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And a lot of people never bothered to find out.

      So, I guess you could say it was struggling. Then one

      day Peter told me he was thinking about going out

      on his own and wondered if I wanted to go with him.

      Why not? I thought. I had nothing else to do.

      Peter found a location for the store he wanted to

      open and my dad offered to loan him some money—

      $13,500—to get started as long as he made me a 50

      percent partner. I had no business skills, but I looked

      good and I dressed well, so Peter agreed. And so, in

      1970, we signed a lease and Fox & Fluevog was born.

      1970

      Not long after Fox & Fluevog opens,

      international supermodel Kecia Nyman

      walks into the store and walks out

      with John’s heart. Three months

      later, they’re married, and John is

      hobnobbing with the jet set.

      Around Christmas of 1969, John meets

      Peter Fox, manager of Sheppard Shoes,

      at his parents’ church. In 1970, the two

      open a shoe store in historic Gastown.

      The partnership, known as Fox &

      Fluevog, lasts a decade.

      1971197048

      49

      We celebrated with dinner at the Old Spaghetti Factory

      (which is still there, beside our existing flagship store).

      Fox & Fluevog was a revolutionary shop in Vancouver,

      maybe in the world. It was located in a vintage building

      in the most historic part of the city, Gastown, a neigh-

      bourhood of cobblestone streets and brick low-rises

      that date back to the nineteenth century. It’s named

      for a saloonkeeper, “Gassy Jack” Deighton. This is

      where the city began, but for a long time it was pretty

      rough—in the Dirty Thirties it was all warehouses and

      hobo camps; after the Second World War it was the

      city’s skid row. Then in the 1960s, the city planned to

      put a freeway through here. That woke everyone up, and

      people began to realize how beautiful the old buildings

      were, and they decided to preserve them instead.

      In the 1960s and ’70s, Gastown was really interesting.

      It was really fun. It was revolutionary. It was that sense

      that we could change the world. Hippies, peaceniks

      and draft dodgers came to Vancouver from all over

      North America, and everyone hung out here. My first

      employee, Robert, lived in a commune, and they all had

      multiple partners. It’s just the way it was back then.

      Gastown was filled with bars and pubs and boutiques,

      and I remember a hip vegetarian restaurant called the

      Aspidistra that used to play LGFM, the alternative radio

      station. Hip was different back then; it was a little

      hippier, a little grungier. There was lots of Grateful Dead.

      There was lots of pot, too, and other drugs. In 1971,

      a bunch of hippies held a “Grasstown Smoke-in,” which

      was busted up by the cops—it became known as the

      Gastown riot, and it happened right outside our store.

      Anyway, Fox & Fluevog was really funky. It had these

      sixteen-foot ceilings, stylin’ with all vintage and antique

      furniture and old books, thousands of them, that we

      bought for five cents a pop from the Opportunity

      Rehabilitation Workshop. The interior design was loosely

      based on the library scene in the 1938 movie Pygmalion.

      They tell me now that I

      seemed so arrogant back

      then, but it was because

      I was insecure.

      49

      Director Robert Altman buys a

      knee-high boot while filming the movie

      McCabe & Mrs. Miller in Vancouver.

      In August, after weeks of unrest, the

      Gastown riot breaks out right outside

      Fox & Fluevog.

      John and Kecia travel to Mexico, where

      they discover a warehouse full of

      vintage children’s shoes. They come

      back and sell them with the motto

      Brand-New 50-year-old Shoes.

      Not long after Fox & Fluevog opens,

      international supermodel Kecia Nyman

      walks into the store and walks out

      with John’s heart. Three months

      later, they’re married, and John is

      hobnobbing with the jet set.

      50

      And I used to come to work dressed up in this three-

      piece tweed suit with knickers and buckled shoes.

      I was, like, hot stuff, right? But I was never a flake.

      I was honest, I was hard-working and I was reliable.

      Peter needed that kind of stability.

      When I started doing this, I knew what people were

      thinking and I knew how to tickle them. I wasn’t all

      that smart in school, but I had more street smarts

      than most people. Emotional intelligence or whatever

      you call it. And I always understood women. I had

      a strong sense of my feminine side. And strangely,

      I ended up in this business where I make women

      feel happy. Makes sense, right?

      Our shoes were expensive—we’d sell knee-high

      lace-up patent leather boots in five colours for men.

      It was my ego that got

      me. It took me out and

      she took me out.

      We started selling platforms. I had people flying

      up from LA to buy my shoes. I was the man, selling

      $270

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