Скачать книгу

y-line/> Mango%20Logo%20BW.png

      Innovating

       Innovation

      Also by David Morey

      Creating Business Magic

      The Leadership Campaign

      The Underdog Advantage

      For further information,

      please go to www.playoffense.com.

      Innovating Innovation

      Leadership Tools to Make Revolutionary Change Happen for You and Your Business

      David Morey

Mango%20Logo%20BW2.png

      Mango Publishing

      Coral Gables

      Copyright © 2019 David Morey

      All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and review.

      Cover & Layout Design: Jermaine Lau

      Mango is an active supporter of authors’ rights to free speech and artistic expression in their books. The purpose of copyright is to encourage authors to produce exceptional works that enrich our culture and our open society. Uploading or distributing photos, scans or any content from this book without prior permission is theft of the author’s intellectual property. Please honor the author’s work as you would your own. Thank you in advance for respecting our authors’ rights.

      For permission requests, please contact the publisher at:

      Mango Publishing Group

      2850 S Douglas Road, 2nd Floor

      Coral Gables, FL 33134 USA

      [email protected]

      For special orders, quantity sales, course adoptions and corporate sales, please email the publisher at [email protected]. For trade and wholesale sales, please contact Ingram Publisher Services at [email protected] or +1.800.509.4887.

      Innovating Innovation: Leadership Tools to Make Revolutionary Change Happen for You and Your Business

      Library of Congress Cataloging

      ISBN: (print) 978-1-63353-844-3 (e-book) 978-1-63353-845-0

      Library of Congress Control Number: 2018944503

      BISAC category code: BUS071000 — BUSINESS & ECONOMICS / Leadership

      Printed in the United States of America

      This book is dedicated to my magical wife,

      Xie Zheng—a change leader always.

      TABLE OF CONTENTS

       TABLE OF CONTENTS

       Foreword

       INTRODUCTION

       Marketing and Innovation

       CHAPTER ONE

       Stop Being a Punchline

       CHAPTER TWO

       Subdivide Light

       CHAPTER THREE

       Build Workshops, Not Laboratories

       CHAPTER FOUR

       Create a Culture of Urgency and Soft Landings

       CHAPTER FIVE

       Develop Peripheral Vision

       CHAPTER SIX

       Innovate Benefits, Own the Future

       CHAPTER SEVEN

       Sail West to Find East

       CHAPTER EIGHT

       Be a Change Leader, Not a Business Leader

       CHAPTER NINE

       Empower, Don’t Manage

       CHAPTER TEN

       Release Early and Often

       CHAPTER ELEVEN

       Punctate Your Equilibrium

       Acknowledgements

       About the Author

      …matter is neither created nor destroyed. But it sure as hell is transformed. Even nature does not invent. It innovates. And this is what business demands we do today—at a rate and a tempo unprecedented in the history of industries and markets.… Innovation is not new, but it needs to be innovated. Today’s markets not only demand this; in fact, they will show you how—if you let them.

      —From Chapter One

      Foreword

      Change rules today. A leader’s ability to navigate, manage, and lead change has never been more important, more powerful, and more urgently needed. Today, the leader who can best absorb, embrace, and ride ahead of the forces of change can transform markets, countries, and the world.

      David Morey has written a must-read book. It is the battlefield manual for change leadership. It is the new primer for how to win.

      Innovating Innovation builds on the guiding principles of Edison, Drucker, Jobs, and other breakthrough innovators and draws on David’s own work in guiding nineteen winning global presidential campaigns and advising some of the world’s top companies and business leaders. It builds on his underdog-insurgent model, developed with longtime business partner Scott Miller, and it evolves from his most recent work, Creating

Скачать книгу