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“Idols make people feel good and happy!”

      Reina Tanaka: “Idols give dreams and hope to little girls and grown men.”

      Aika Mitsui: “A charming person everyone likes!”

      Over the years, Morning Musume became less of a band and more of a music institution, or better yet, a factory for churning out female idols. The group took its cues from Onyanko Club: lots of young girls and graduating members. But they pushed it even further with Morning Musume spin-off groups and sub-units like Berryz Kobo (Workshop), and C-ute—which could be cross promoted on its morning TV program, Hello! Morning. All the singers belonged to the corporate label “Hello! Project,” and even after they graduated they still remained signed to the group’s talent agency to be filed away for another group or launched as a solo artist or actress. It was the Onyanko Club model perfected and expanded.

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