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like that!” I said, “How do you know that? That’s my catchphrase!” He said, “What’s a catchphrase? I know nothing about any catchphrase. But I do know that every time an English person comes up here and tries on one of these fezzes, they turn to their friends and say ‘Just like that!’ And you’re the first one not to say it.” Marvellous, isn’t it!’

      The fez acted as a beacon of merriment the moment he stepped on stage. That first entrance was irresistible as he strode to the centre like a barrel of bonhomie come crashing towards the footlights. He was possessed of a crazy comic spirit from the end of the tassel to the tips of his toes. In this regard I have always considered that he was to magic and comedy what Louis Armstrong was to music, their performance modes extensions of their natural being, underpinned by an essential playfulness and a keenness to share this quality with their audience. In his early days his attack was irrepressible. Never had such a surge of idiocy been unleashed into an auditorium with such vigour. So contagious was the atmosphere he created that from that moment everything he did would be funny, however seemingly unfunny any one constituent part of his routine might have appeared in the cold light of a lesser performer’s act. By the time his fame was established, it was only necessary for those expectant for his entry to hear the opening strains of his signature tune, the ever present ‘Sheik of Araby’, for the laughter bottled up inside them to gush forth in waves. For the next twenty, thirty, forty minutes he would grant us entry into his weird world, a crazy magical paradise where reality was turned on its head as he panicked his way to a closing ovation.

      His stage tables always resembled some surreal Argos catalogue made real. There were props for playing with, like the rose in the bottle with the secret thread attached: ‘Rose, Rose, Arisen!’; props for dropping for the sole purpose of picking them up: ‘See that. I’m not afraid of work!’; props for questioning: ‘I don’t know what that’s for!’; props for his own comfort, as when he would blow up a balloon for no other purpose than to deflate it into his face: ‘It’s the heat that does it!’; props with which to impress, as when he threw an egg into the air only for it to shatter the plate upon which it was supposed to land intact; props he had presumably brought from home to sneak in some vestige of domestic routine, like the flower in the pot which wilts the moment he turns away from watering it, not once, not twice, but ad infinitum; and occasionally props for genuinely succeeding with, moments when the magic came right and his look of triumph was a wonder to behold. Ostensibly no object on stage served a more useful purpose than the rubbish bin slightly to the right of centre, but when he went to activate it an absurd jack-in-the box head from some distant Hammer horror movie emerged to send him into instant shock and the stage became more littered still. Working in tandem with the chaos was a stream of anarchy that was nothing if not liberating, ahead of its time in reflecting the message of modern stress therapists to rid us of the clutter of our own lives, the Christmas presents never used, the gadgets that never worked, even the jokes we wish we had never started to tell.

      In mocking the conventions of magic and comedy he made fun of the performer that we might like to think exists in us all. James Thurber had a special insight into the formula. It is unlikely that the great American humorist ever saw Tommy Cooper. Even if his failing eyesight allowed him the privilege on a visit to London in the Fifties, he showed amazing prescience in the Thirties when he entitled a New Yorker article ‘The Funniest Man You Ever Saw’. To read it today is to play an instant game in which Cooper has to be cast into the main part, not merely because he possibly was the funniest man you ever saw, but because here was a type, that of the compulsive gagster, that Thurber and Cooper clearly intuitively understood. ‘He’s funnier’n hell,’ explains one character. ‘He’d go out into the kitchen and come in with a biscuit and he’d say: “Look, I’ve either lost a biscuit box or found a cracker,”’ says another. As for card tricks, there was no stopping him:

      ‘And then he draws out the wrong card, or maybe he looks at your card first and then goes through the whole deck till he finds it and shows it to you or –’

      ‘Sometimes he just lays the pack down and acts as if he’d never started any trick,’ said Griswold.

      ‘Does he do imitations?’ I asked.

      ‘Does he do imitations?’ bellowed Potter. ‘Wait’ll I tell you –’

      As the title character passes off the use of a pencil eraser as some magnificent vanishing trick, claims the invention of the hole in the peppermint wondering whether it will prove a commercial proposition, or emerges from the bathroom with a tap in his hand, ‘I’ve either lost a bathtub or found a faucet!’, one can imagine Cooper bringing the whole piece to life. But the telling line is yet to come:

      ‘Laugh? I thought I’d pass away. Of course, you really ought to see him do it; the way he does it is a big part of it – solemn and all; he’s always solemn, always acts solemn about it.’

      For all the outward mayhem, Tommy never performed without solemnity. Seriousness and sincerity never failed to hallmark anything he did in the cause of laughter. And as for imitations? Well, wait till I tell you! There was the one of the swallow (‘Gulp!’), the one of his milkman that no one seemed to get, not to mention Robert Mitchum’s father and Frank Sinatra, where he donned a trilby for effect. After the laugh, he’d drop the hat and the ground shook. It happened to be made of cast iron. Even Louis Armstrong was conjured up with a scrunched up handkerchief and a single toot on a child’s plastic trumpet. ‘Right!’ he would sheepishly admit to himself as he faced up to the fact that it was not quite what the audience expected.

      He corresponded to the Lord of Misrule in ancient times, licensed to make play of our expectations of life, right down to the bare bones of language itself: ‘Now before I begin my act proper, I’d like to say this. This. Funny word that, isn’t it? That. Now that’s funnier than this!’ That he had far greater effect than any distant forebear may be attributed to the fact that the world in which he operated has become more complicated, more ambitious, more self-satisfied than it ever was when the original Tom Fool would have been expected to wear cap and bells in lieu of red felt and tassel. The mass media of our own time have also helped to raise Cooper to the status of an enduring national figure. Since his death his caricature by Gerald Scarfe has been the subject of a postage stamp in 1998; he has featured as the lead figure in the poster campaign for the celebrations staged nationwide by the National Film Theatre to mark the fiftieth anniversary of Independent Television in 2005; even the 2001 discovery in a garden shed of the earliest known television footage of our hero dating back to 1950 occasioned headlines that might have been fitting, had the technology allowed, for a Christmas Day broadcast by Queen Victoria. In the Nineties, National Power went as far as using the image of a pylon with fez, bow tie and outstretched metallic arms to tell the world that it was now generating more power from less fuel – ‘Just like that!’

      The catchphrase was quoted by Margaret Thatcher in one of her last party conference speeches, although it is said in such circles that her speech writer, the dramatist Ronald Millar was required to give her lessons in the correct intonation ahead of the delivery, the PM being possibly the one person in the land ignorant of the most famous three words in popular culture. Politicians of all parties still find themselves caricatured fez on head when disaster crosses their path, an error of judgement is made. It only seems yesterday that The Times, courtesy of cartoonist John Kent, ran an image of a be-fezzed Home Secretary waving a magic wand with the caption, ‘It’s Magic! “Tommy” Blunkett turns an asylum-seeker into a taxpayer.’ It was almost unnecessary to add the catchphrase. It was a change in the summer of 2005 to discover by chance an article on of all things glass collecting in the investment pages of The Business headlined, ‘Glass, bottle – Bottle, glass.’ It is one thing to have one’s catchphrase remembered way beyond the time it was meant to serve, quite another to have one’s very speech patterns enter the subconsciousness of the nation.

      The most bizarre manifestation of his fame came in 2000 when he was featured in the Body Zone at the ill-fated Millennium Dome built on the Meridian Line in Greenwich. Visitors were literally able to get inside the mind of Tommy Cooper, which found itself vying for attention with a giant model of an eyeball and an enormous, throbbing heart which beat faster whenever anyone

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