Murray Walker: Unless I’m Very Much Mistaken - Murray Walker

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were brilliant but there was a problem. The Groundhog tyre was a crossply and they were rapidly becoming yesterday’s product as the far superior radial, pioneered by Michelin, increasingly penetrated the market. Radials gave motorists what they really wanted – much higher mileage as well as superior performance. So we had great advertising for the wrong product. After a messy attempt to make it all things to all motorists, poor little Groundhog died and so did our attempt to keep Dunlop on the map, for it too was starting down the long road to oblivion.

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