LITMIR.BIZ

       Campaign/Transition

      ON JUNE 16, 2015, Ivanka glided down the gilded escalators into the lobby of Trump Tower, her father’s crown jewel in Midtown Manhattan, where she and her brothers had grown up and now worked as executives in the Trump Organization. She slipped past the crowd gathered with the burnished mauve marble walls, adorned on that day with royal blue signs emblazoned with “TRUMP Make America Great Again.” Wearing a white sheath dress, her corn-yellow hair parted down the center and swept into a bun, revealing two dangly silver hoop earrings that swayed as she took her place behind the dais, she smiled at the hundred or so people awaiting an announcement and inhaled. Flanked by a half dozen American flags, she began: “Today, I have the honor of introducing a man who needs no introduction. This man,” she said, “is my father.” The crowd erupted, and her pink-painted lips parted in a toothy grin. Her nose crinkled, and after a particularly raucous shout from the floor above, she let out a little giggle. She went on to praise her father—for his career success, for his negotiating prowess, for his say-it-like-he-means-it candor, for his loyalty to friends. “I’ve enjoyed the good fortune of working alongside my father for ten years now, and I’ve seen these principles in action daily,” she said. But before she worked for him—in a technical function, that is; the Trump kids have been employees serving his brand in some capacity since they arrived on earth—he told his children they had to work hard and strive for excellence in all that they did, she said: “I remember him telling me when I was a little girl, ‘Ivanka, if you’re going to be thinking anyway, you might as well be thinking big.’” There was no better person to have in your corner when you were facing tough opponents or making tough decisions. “Ladies and gentlemen,” she said, dipping closer to the microphone, “it is my pleasure to introduce to you today a man who I have loved and respected my entire life, Donald J. Trump.”

      She beamed at the crowd as Neil Young’s “Rockin’ in the Free World” blasted from the speakers, bouncing off all that marble. For two minutes and forty-five seconds—a full two verses and two choruses of the song and into the bridge—she stood there, nodding and smiling and fidgeting onstage, before Donald Trump emerged from the escalator. Don Jr. and Jared and Tiffany kept staring at her from just off stage right, where they’d watched her introduction, appearing as uncomfortable about her languishing up there waiting as she was. Finally Donald greeted her, gave his speech, and announced his candidacy, which was mostly received as a joke and a branding opportunity by the media and anyone who knew or watched the Donald on television or in the tabloids or around New York for decades.

      It was not the first time Donald had flirted with a presidential run. Or the second or third time, either. He did this periodically, when it served his company or stroked his ego, or when he tapped into a message that resonated. And his children had responded in kind each time they were asked over the years about their father’s political ambitions. Don Jr. showed up to a town hall in the fall of 1999 on campus at the University of Pennsylvania, where he was an undergraduate at the time. His dad was toying with the idea of running as a candidate for the Reform Party, and he let Chris Matthews interview him live for Hardball in front of 1,200 students, including Don Jr., who was made to stand up in front of the crowd. “He’s much better looking than I am,” Donald told the audience. Ivanka was also repeatedly asked about her dad’s presidential aspirations over the years. In an interview with Harper’s Bazaar in 2011, she said that her father was “exactly what we need” in the leader of the free world. “He’s the best equipped to deal with the most important issues this nation has, which is ultimately that we’re suffering under a massive burden of debt,” she said. “We need a very acute financial mind to get us out of this mire. America is the largest corporation on the planet. You wouldn’t hire a novice to run a similarly sized company in the private markets.” Despite their praise, he never made the leap.

      This time, though, their father had actually gone through with it. Ivanka reveled in the moment. Don Jr. radiated excitement as he rode up in the elevator after his dad’s speech. His phone would not stop dinging. “My Special Forces friend just texted me,” he told former Trump Organization employee Sam Nunberg in the elevator going back up to his office. “He loved it.” A handful of the people he hunted with sent him similar laudatory messages. “They fucking loved it.”

      FROM THERE, Don Jr. was dispatched onto the trail. He was perhaps the only real conservative out of the whole lot of them. He had a little bit of red state under the Patrick Batemanesque exterior—the slicked-back hair, the veneers, the big fat tie knots. He went on weeks-long hunting trips and spent time in the middle of the country and somewhat understood life outside of Trump Tower and golf courses and gilded everything. So operatives deployed him to make campaign stops. Ivanka often introduced her father—a tightly wound blond spoonful of sugar leading into his acerbic, rambling speeches. Eric would go on Fox News, as would his wife, Lara. They sat in the family sections at the debates, and participated in town halls, and had dinner at diners in the freezing cold New Hampshire winter. They had a sense that this moment was both fleeting and once-in-a-lifetime, inviting childhood friends and close associates to come with them backstage at debates or other key rallies, knowing full well that this was probably the only time they would get anywhere

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