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Mick Jagger skilfully mimicking Rufus Thomas’s pop-eyed jokiness. The Jagger of this first album is simply a singer with the band, stepping back to allow others their turn. But in every syllable he sings, there are signs of the Jagger to come. There are signs, most powerfully, in Slim Harpo’s I’m a King Bee, a slow blues, torrid with sexual warning – ‘I’m a king bee, baby, buzzin’ round your hive’ – intoned by Jagger in a somnolent drawl, his tongue and lips playing an audible, almost visible part.

      The album sleeve was an Oldham tour de force. Borrowed unashamedly from the famous black and white portrait on the cover of With The Beatles, it had one big difference – the subject of prolonged battle between Oldham and Decca’s design department. Even the epoch-making Beatles sleeve bore a title and the artists’ name. Oldham, however, insisted that the Stones’ sleeve should make no statement other than its pictorial one. The five Stones stood sidelong, glowering from shadows so intense, one could barely see the buttons on their Carnaby Street clothes. It was left to the buyer to know who they were and to peer closer at their faces for evidence of animal sullenness or poetic sensitivity. Twenty years on, the look is still modern, the nerve still coolly audacious. On the back, convention returned with song titles, photographs and a sleeve note by Oldham that began: ‘The Rolling Stones are more than a group. They are a way of life …’

      By the day of its release, the album had sold 100,000 copies in advance orders. The Beatles – as Oldham jubilantly pointed out – had sold only 6,000 advance copies of their debut album, Please Please Me. He had further cause for glee when the Rolling Stones, climbing up the trade press album charts, displaced With The Beatles on its way down. Oldham, naturally, dismissed the fact that the Beatles album had been in the charts since the previous November. Everywhere he went, to everyone he met, he uttered the same cry of triumph: ‘The Stones have knocked the Beatles off.’

      London (AP) Americans – brace yourselves.

      In the tracks of the Beatles, a second wave of sheepdog-looking, angry-acting, guitar-playing Britons is on the way.

      They call themselves the Rolling Stones and they’re due in New York Tuesday.

      Of the Rolling Stones, one detractor has said:

      ‘They are dirtier and are streakier and more dishevelled than the Beatles, and in some places they’re more popular than the Beatles.’

      Says Mick Jagger:

      ‘I hate to get up in the morning. I’m not overfond of being hungry either.’

      From Keith Richard:

      ‘People think we’re wild and unruly. But it isn’t true. I would say that the most important thing about us is that we’re our own best friends.’

      More than the others perhaps, Brian Jones likes clothes. He puts his philosophy this way:

      ‘It depends on what I feel like really. Sometimes I’ll wear very flamboyant clothes like this frilly shirt. Other times I’ll wear very casual stuff. I spend a lot of my free time buying stuff.’

      Then he adds:

      ‘There’s really not much else to do.’

      Misgivings about this first trip to America were by no means all on America’s side. The Stones took off from Heathrow airport on June 6 almost as unhappy about the whole idea. They knew only too well that when the Beatles had reached America four months earlier, it was on the strength of a single lodged firmly at the top of Billboard magazine’s Hot Hundred. Their own first US single, Not Fade Away, coupled with I Wanna Be Your Man, had, since its mid-May release, barely scraped into the Billboard list. Only Andrew Loog Oldham remained unperturbed. The Beatles, he reminded them, had taken two years and three flop singles to ‘break’ in America. Oldham believed he had the contacts and the nerve to make things happen a lot faster than that.

      The Rolling Stones were to be launched in America, not as r & b iconoclasts but – in the subtitle of their US debut album – as ‘England’s Newest Hitmakers’, overtly exploiting the craze for British pop which the Beatles had started and which was now too great for even the Beatles to satisfy alone. In this so-called British invasion, the Stones were following some of the groups they most despised – Herman’s Hermits, Billy J. Kramer, the Searchers. ‘Everyone we really hated seemed to be doing far better in the States than we were,’ Bill Wyman remembers. ‘They’d had a number one record, done a good tour, good TV. We’d got nothing like that to look forward to. No wonder we were depressed on the way over.’

      What few newspaper reports of their coming had appeared in America all picked up from the line from Associated Press – that the Stones’ chief characteristic as a group was barely believable ‘dirtiness’. The only exception was Vogue, a magazine then under the inspired editorship of Diana Vreeland. Vogue devoted a full page to David Bailey’s portrait of Mick Jagger, looking upward from his penny-round collar with big-eyed, schoolboyish winsomeness. ‘To the inner group in London, the new spectacular is a solemn young man, Mick Jagger,’ Vogue reported. ‘For the British, the Stones have a perverse, unsettling sex appeal, with Jagger out in front of his team-mates … To women, he’s fascinating, to men a scare … quite different from the Beatles, and more terrifying.’

      The scene at John F. Kennedy airport, when the Stones landed on June 2, was all too obviously an attempt to recreate the Beatles’ famous touchdown four months earlier. A crowd, numbering hundreds rather than thousands, screamed somewhat wanly as a bevy of girls came forward to greet the arrivals, accompanied by four symbolically shaggy Old English sheepdogs. The screams were over well before the Stones entered the terminal, watched by US Customs and Immigration officials whose thunderstruck revulsion suggested them to be irregular readers of Vogue. That first walk down the synthetic red carpet unloosed, on every side, a cry which would be repeated in scales of horror and derision throughout almost every state in the Union: ‘Why dontcha get ya goddamned hair cut?’

      With no hit single to their credit, the Stones merited scant promotional help from their US record label, London. It was left to Andrew Loog Oldham to whip up a rather pallid semblance of the Beatles’ celebrated imprisonment inside the Plaza Hotel. The London Daily Mirror, next day, was persuaded to run a story that the Rolling Stones were barricaded inside their – much less grand – Manhattan hotel for fear of girls with nail scissors, threatening to cut off lumps of their hair. The tale was rather spoiled by an agency picture of Brian Jones strolling down Broadway in a loose silk shirt and sleeveless bolero but producing no more public reaction than any other freak encountered at noon in midtown Manhattan.

      For the Stones’ American TV debut, Oldham could arrange nothing grander than the Les Crane programme, an obscure talk show transmitted in competition with the Late Late Movies, whose semi-somnabulistic host contrived such penetrating questions as ‘You guys all dress different – how come?’ ‘Because we are all different persons,’ Mick Jagger answered in the lisping public school accent he had adopted for transatlantic use.

      Worse was to come in Los Angeles two nights later, when the Stones appeared on Dean Martin’s Hollywood Palace TV show, sharing the bill with circus elephants, acrobats and rhinestone-studded cowboys. As the show was pre-recorded in separate segments, the Stones could not know that Dean Martin’s script was full of ponderous attempts to be funny at their expense. ‘Their hair isn’t long,’ quipped the crooner. ‘It’s just smaller foreheads and higher eyebrows …’ ‘Now don’t go away, everyone,’ he pleaded humorously as the show broke for commercials. ‘You wouldn’t want to leave me with these Rolling Stones, would you?’ Later, introducing a trampolinist, Martin quipped, ‘That’s the father of the Rolling Stones. He’s been trying to kill himself ever since.’

      The West Coast pop fraternity, by contrast, provided good friends and still better object lessons. As protégés of Phil Spector, the Stones were received as VIPs in what was, after New York, the world’s recording capital. Spector’s advice to Oldham at the Not Fade Away session had been to get the Stones with all speed into an American recording studio. In addition to touring, they were booked for a session at RCA’s Hollywood studio and, later in Chicago, at Chess Records,

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