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http://blog.pryaniky.com/v-pogone-za-ezhikami/

      6

      Подробно кейс описан в книге «Геймификация в бизнесе» Гейба Зикерманаи Джоселин Линдер https://www.mann-ivanov-ferber.ru/books/geimifikaciya_v_biznese/

      7

      Подробное интервью о «фришках» смотрите здесь http://blog.pryaniky.com/virtualnaja-valjuta-kompanii/

      8

      «Гормоны счастья» Лоретта Грациано Бройнинг, «Манн, Иванов и Фербер», 2016 г.

      9

      Читайте подробный кейс «Конвейерных технологий» здесь http://blog.pryaniky.com/primirenie-sotrudnikov-ot-konvejernyh-tehnologij/

      10

      Halpern (2015), Inside the Nudge Unit

      11

      «Психология влияния», Р. Чалдини

      12

      Подробное интервью о FUNтиках читайте здесь http://blog.pryaniky.com/izmenit-povedenie-sotrudnikov/

      13

      Подробнее о кейсе «Хлебпром» читайте здесь http://blog.pryaniky.com/kak-razvit-klientoorientirovannost/

      14

      Подробное интервью о проекте «Моментоденег» читайте здесь http://blog.pryaniky.com/snizhaem-tekuchku-gejmifikacija-momentodengi/

      15

      О медали «За пьянство» в «Википедии» https://bit.ly/2pEB5VA

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