LITMIR.BIZ

      ISBN 978-5-0064-3912-2

      Created with Ridero smart publishing system

      INTRODUCTION

      There are contraindications. Consult a physician before the treatment

      Beauty trends are changing so rapidly that they are already being compared to fashion trends. The ones that were popular in makeup 10—15 years ago are considered bad taste today. At the same time, beauty industry experts and fashion observers do note one trend that has been rising consistently over the past decade – the trend towards naturalness and health.

      The first signs of this natural beauty trend were such makeup concepts as baby skin and nude makeup, which encouraged to give up using too bright, pretentious colours in makeup, highlighting the natural beauty of the skin.

      In 2024 two more trends have appeared following the natural concept: skinimalism (skin + minimalism) and clean girl [1]. Both magazines and make up journals write about these trends. The key is to stop chasing unrealistic beauty standards and instead opt for basic beauty care and minimal makeup which make the skin look natural. Moreover, even celebrities are increasingly exposing natural beauty, highlighting healthy skin. However, this does not imply abandoning some aesthetic procedures.

      While some skin imperfections can be dealt with quite easily at home by choosing the right cosmetic products, circles under eyes can spoil the look even of the healthiest skin. Due to the advent of the aesthetic camouflage treatment many regulars of a beauty salon have forgotten about tiresome and painful beauty injections.

      The camouflage treatment is applicable to any body or face area; it can disguise stretch marks, acne marks, scars after injuries and operations. But the most important thing is that many people ask to camouflage dark circles under eyes that are common for most women and men. For some this is hereditary while for others circles appear with age. If this blemish causes discomfort, camouflage is a suitable solution to the problem. The pigment can be selected so that it matches the skin as closely as possible; as a result, a slight correction does not allow blood vessels to show through, making the circles look almost invisible and the skin around the eyes fresh and rested.

      Given that, few people have the time and desire to use a concealer and correctors every day in order to hide signs of fatigue, even fewer are ready for surgical intervention; camouflage becomes a convenient and high-quality solution to the problem. Camouflage has a number of advantages that make it popular: painlessness, safety, a long-term effect: you can forget about foundation, concealers and other disguises for about a year and a half after the treatment. Like any other permanent makeup, camouflage involves working in the upper layers of dermis: a specialist selects a pigment that most closely matches the skin colour, thereby minimising the difference between the healthy skin shades and the ones with aesthetic flaws. Unlike surgical and laser correction, camouflage is accompanied by minimal tissue trauma, so there is practically no rehabilitation period.

      All in all, what a pleasure it is to have a cheerful reflection in the mirror, which gives confidence and lifts your spirits.

      ABOUT THE AUTHOR

      My path to becoming a permanent makeup artist began both interestingly and banally. During maternity leave, many women tend to think how to change their lives. That is what happened to me too. I was thinking about what I wanted to do when my children had grown up and started kindergarten. Before maternity leave, I used to work in an office, but I didn’t want to go back. Considering possible employment spheres, I realised that I wanted, firstly, to work with women, it sparkles me. And, secondly, that I was interested in the beauty industry. There is nothing more beautiful than seeing the eyes of a woman who likes her reflection in the mirror. I myself often noticed in a beauty salon, as a client, how the inner feeling changes when a woman, satisfied with the work of the master, leaves the chair.

      That is when the idea of trying something new popped up. I started working with classic permanent makeup areas and did well. Aesthetic camouflage came next, as I would be often asked to paint over a scar or do something with circles under eyes. Having researched this topic, I realised that camouflage was the future, and I was not mistaken.

      Today there is no doubt that camouflage is a sought-after service. Having started studying this topic, I came to understanding that the world of permanent is not restricted by only eyebrows, lips, eyelids; it’s much bigger. Camouflage, i.e. a method of correcting defects in skin tone, allows a person to eliminate many cosmetic imperfections; it seems to me one of the most promising areas of permanent makeup. In my opinion, it is more than just makeup. People often come to me for tattooing over scars, and I understand that this is not only a desire to hide aesthetic flaws and feel more confident, but also to get rid of the memories of the experienced pain caused by this scar.

      Today, after several years of practice, I often speak in industry conferences on the topic of camouflage and always see great interest in the eyes of listeners and experts. Speakers at such events mainly talk about classic areas of permanent makeup, such as eyebrows, eyes, while camouflage is a quite little-known topic, therefore arousing great interest.

      Today more masters of aesthetic camouflage get employed, which promotes competition. In my view any master who is passionate about their craft only approves of professional development stimulated by competition. I myself do a lot of work to ensure that there are more high-class permanent makeup artists.

      As a certified trainer, I train masters myself; over the years of practice, I have taught approximately 30 specialists from various cities of Russia. At the same time, I stay in touch with each student and provide support if necessary, but there are especially memorable cases. For example, not long ago I had a student from Moscow, a wonderful woman, who decided to obtain a new job and conquer the beauty industry at the age of 50. I helped her master all areas of permanent makeup, and she did a great job. An inspiring example.

      Apart from training, I constantly publish articles dedicated to techniques and effects of under eyes camouflage, as well as about the safety measures. There are many difficulties in permanent makeup; the industry is constantly developing, new pigment formulations are being developed, and methods of applying them are being improved.

      Chapter 1. PROBLEMS OF THE ISSUE

      Many women ruminate about the role that appearance plays. People talk about the importance of a personality over appearance a lot as well as about the fact that beauty is relative and that the body and facial features have nothing to do with success; but statistics still state the opposite. In the modern world, every person has an opportunity of building any career. A striking example of this is the model Winnie Harlow with vitiligo or Valentina Yasen who successfully began her modelling career at the age of 60. These women are undoubtedly an inspiration and role models to look up to. However, it is difficult to argue that if a person considers themselves beautiful, if they are not embarrassed by any imperfections in their appearance, they feel confident, coping with difficulties more easily and achieving success. And

Скачать книгу