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that effective communication is the foundation of successful project work. Communication affects every aspect of a project manager’s work. Without effective communication, interactions with stakeholders become unpredictable and risky. The ideal PM has an exorbitant level of verbal and written communication. For him, it is not the transfer of information. It is the art of reading between the lines, listening and hearing, persuading, motivating, building trust, resolving conflicts and more. Strong communication skills can compensate for errors and mistakes in projects and break down very complex problems. The ideal PM is a true connoisseur of digital etiquette, handles all communication responsibly and cares about the consumer of information. This is a very rare skill and I value it very much in project managers. I cannot describe all the applications of communication, but I will go over the most important components of an ideal PM.

      Flexibility and empathy

      Ford President Lee Iacocca said, “There is one phrase in the characterization of any manager, no matter how capable, that I do not tolerate; this is it: “He doesn’t get along with people.” I think that’s a killer characterization.” Totally supportive. Unless the other side is a complete asshole who deliberately wants to hurt you, you can always negotiate. Unfortunately, people often label people without even trying to understand the person. Being flexible doesn’t mean bending to someone else’s interests, but tuning in to the same wavelength with the person to find common ground. Understand the overall context and emotional response, notice the true motive or issues that the person doesn’t talk about but they influence their decision. The ideal PM always shows empathy. He understands and empathizes with the feelings and thoughts of others. Engages in the emotional experience of others and is able to perceive their world from their perspective. Therefore, he is open to discussing opinions different from his own and is willing to change his point of view when influenced by reasonable arguments. He does not communicate with clients and the team as “one of many’”, but as a specific individual. Attentively and openly, so that there is an atmosphere of mutual understanding. This approach helps to conduct constructive dialogue, resolve conflicts and build communication on the basis of mutual respect and trust. Because any mistrust is a virus for the team and the project.

      Influence and persuasion

      By influence I do not mean any manipulation or coercion. Influence comes organically from the ability to persuade. That is, how to build storytelling and argumentation to convincingly present ideas, motivate the team and overcome resistance to change. Without pressure or damaged relationships. The ideal PM builds a logical line of argument with transparent cause and effect relationships so that people quickly get the big picture and resistance is reduced. He knows all about cognitive distortions and traps. So he builds arguments that protect people from erroneous judgments. You bet, because he has books by Chaldini and Kahneman on his shelf. I won’t repeat myself about the effectiveness of communication. I’ll just say that this skill helps get agreement and support for important decisions faster. There are situations when it is very important. And the ability to insist on your decision saves a project from failure. A special place in the heart of an ideal PM heart is the application of this skill in negotiations and defense of their decisions in front of stakeholders. Because clients often give money to professionals to do the right thing. But when they do, the client abruptly realizes that they know the right thing to do, even though they are not professionals. So you have to convince people that there are many options, but common sense is the only one.

      Ability to explain and concise

      If I were as concise as the perfect PM, we’d get through this faster. But for now, listen up. Especially since I think you benefit from people who aren’t brief. You’re paid by the hour, aren’t you, Dr. Milestone? Just kidding.) Agreed, a clear and concise explanation allows you to convey information effectively and minimize the possibility of misunderstandings. Brevity, on the other hand, allows you to emphasize the main point, focus on the essence and avoid information overload. The ideal PM is able to condense complex concepts and key messages into clear and concise statements. He builds logical and consistent explanations, uses simple and clear language, adapts to the interlocutor and gives out only the necessary information. In any way that is convenient for everyone. From drawings on the blackboard to facial expressions. In short, he does not pour water and always speaks to the point, which allows you to focus on the main objectives and the result. This greatly improves the quality of communication and saves time and attention.

      Conflict resolution

      Conflicts of interest or resources are understandable. But conflicts between people are a complicated story, because people are involved. Conflicts can arise because of differences in views, interests and personalities, and they cannot be completely avoided. There may be a perfect culture and a rosy atmosphere, but sooner or later irrationality and emotions will make themselves known. An art director may express dissatisfaction with a designer, an analyst will be upset that they laughed at his toy on the table, and someone will harbor a grudge for an unfounded claim. Open or hidden conflict, it doesn’t matter. It will affect the job. The ideal PM makes sure it doesn’t come into conflict. But if a conflict has happened, the PM will not stand by. He will always try to move the conflict in a constructive direction. To turn on the maximum ability to listen and understand the parties, to search for compromises, to find mutually beneficial solutions and to apply approaches to conflict resolution. He will always be a neutral mediator, able to overcome emotional obstacles and find constructive solutions. Especially in group discussions. The ideal PM is the perfect facilitator. He plans and structures meetings, uses tools to stimulate discussion, exchange ideas and joint decision-making, and manages time and ensures that all team members participate. And all this in a trusting and supportive atmosphere. By the way, working with conflicts is not just about rushing in a second before a fight and settling it all. It is about preventing conflicts and building a culture of constructive conflict. After all, Patrick Lencioni said that “any long-term relationship requires constructive conflict for its development. This applies to marriage, partnership, friendship and, of course, business”.

      Public communication

      The ideal PM uses all of the above confidently not only at home in front of the mirror, but also in public speeches, presentations and any group communications. It is not a problem for him to speak clearly and convincingly in front of an audience, present a project or defend the team’s solution to a client. He plans and prepares for speeches in detail, but if it is necessary to improvise, he will be an interesting and charismatic speaker who holds the audience’s attention and inspires confidence. He skillfully uses storytelling and presentation techniques to achieve his goals. The shorter the speech and presentation, the more time is spent on preparation. A perfect PM presentation always wins over the listener’s desire to get stuck on the phone. This strengthens his reputation and attitude towards the company, and if used correctly, it also pumps up the HR brand.

      Caring for the information consumer

      I’ve said before that the ideal PM is a true connoisseur of digital etiquette. He is not just an embodiment of it, he is a product owner of information: in a letter, in a message, in spreadsheets, documents, comments, etc. In any communication channel, he thinks about the user and delivers value to him. It takes care of his eyes and brains. There is never any question about the layout and formatting of the texts of an ideal PM. Consumers of his information need to do minimum actions to respond, understand or use the information. Since he always takes care of its appearance, structure, hierarchy, readability and further usage scenarios. In short, an ideal PM always has everything clear, structured and understandable. Such digital care creates a good impression, increases the coolness and brand of systematicity. Because it saves other people’s time, which is invaluable.

      Session 7. Sales, business and clients

      It would seem that why would an ideal PM need sales? There is a sales department

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