Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса - Дмитрий Мазурин

Скачать книгу

консультации, курсы, тренинги, книги и другие обучающие материалы, которые не несут никакой реальной ценности. Часто компилируют чужие материалы, занимаясь откровенным плагиатом. Представляются консультантами, бизнес-тренерами, коучами и пр.

      2

      Маржа (экон.) – разница между себестоимостью товара и ценой, по которой продают товар.

      3

      Вендор (бизнес-жаргон, англ. vendor) – компания, производящая и/или поставляющая товары и услуги под собственным брендом.

      4

      Адизес И. Управляя изменениями. М.: Манн, Иванов и Фербер, 2012.

      5

      Сенека – римский философ-стоик, поэт и государственный деятель. Воспитатель Нерона.

iVBORw0KGgoAAAANSUhEUgAAAdUAAANICAYAAACR3nVDAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAZdEVYdFNvZnR3YXJlAEFkb2JlIEltYWdlUmVhZHlxyWU8AAB8nklEQVR4Xu39Bbg0S3W/fx8I7haCBAnuFhyCu2tIcOeHhgBBQggaggS34A7B3R2CBQ/uBIfgkoPzXzfvFG/RrB6rqb3rnOe+zvW5zjNrqntm7z0z3+nq6qqDfvvb30qSpB1Ii5IkaXNpUZIkbS4tSpKkzaVFSZK0ubQoSZI2lxYlSdLm0qIkSdpcWpQkSZtLi5IkaXNpUZIkbS4tSpKkzaVFSZK0ubQoSZI2lxYlSdLm0qIkSdpcWpQkSZtLi5IkaXNpUZIkbS4tqs2vf/3rgw4++GBJBx98tHDUSe3wgXpd0x772c9+ln5+qU1aVJtPf/rTB93kpjc56Da3vY10oHtXeEs4XFV7QPhEOGJV0x665a1uedBd73bXg37zm9+kn2HaXlpUm09+8pMHXe/61zvo5re4uXSge1H4SDjm4vZhwhvC6xb/nrbXHuBL/x3veEdDtYO0qDaf/NQnD7r+Da5/0C3+3y2kA90lw6/DU8LFwsPCb8O1QtZee+CmN7vpQXe8k6HaQ1pUG0NV+gME6KcCYfqVcItwmJC11R4wVPtJi2pjqB4q8KF/2EltlW22mWIfh6TA+ZOkljlSOG44SlUrWn9n2pCh2k9aVBtDdSiHD3cKz1p45sTTwx3DEUO23Zmq2ip3DpeY1EAX6KPDCata5s8C3aOnqGpXD88L5fnyMzw1PCHw3Ev9OeFJ4ZShbHvGQPunhdLu2eEh4UqBn7G0rd0t/FM4XFXLXDjwfKf1k4ZHhOx3McVjXWVSU2eGaj9pUW0M1aEcOfxnoOvxm+FbFW5T5/6jh3o7jsBeH14V1jmSulrg3OH1qlpxl/DLcOaqNkWAEYzfD3WQs+2PQnnO3wg/Djzvn4TyM303fCmcI5RtLx1ox/alHf9nO+qvDAR5aV+8O3wo8Lub3lecLPB4H61qxbnCT8Ndq1rmRoHncauqpj1gqPaTFtXGUB0K3Y4fDP8VCC66IIujha8HQuSood6OIH1J4EOfI9n6vqmTBwKGttdc1Gp3CITM6ava1D0D238t1O3oLj1eKM+Z53WvQFuCnOdd7jtOqI8uLxNKO35W2hw7nCaUAUMMICrti/eED4Tp0XvBc3pNYPv3LWo1gv0H4fZVbeqC4WeBfdxkUdMeMVT7SYtqY6gOhVDlqOudVa321UCIZKH64sCHPkePFwj1/QVdqCV8sU2o/nX4YSBkOBJdFr6gm5nHWtW9WkKVUbfZ/W8NB4dTVTUsC1XO9xLIPFfQbtpmVahylPuJQBuen6G6xwzVftKi2hiqQyEYOFJ9W1WrLQvVl4bvhG+H/w4c5dVtcPdAMHCE+fNAQE7bLAtVjtgI1AcGun/pml0Vqv8QeEzO1Wb3FyVU59qVo9VzVjUsC1WO2tnm7wJH/x8P0zbLQvVY4R2BbW8e2JehuscM1X7SotoYqkM5Qfh8YGBPdv+yUOV86hvD9QMf/tN9XDT8Irw8lLDJrr+cC9U/D58NnLvlNgOJ/i/sVai+OvD86Q6u63OheoXA/uh+PkYgUD8W6jaYC1WOculu5ovKX4SLB/ZnqO4xQ7WftKg2hupQThy+GB5b1WqrQpX7uP2YQABcZ3H7+IGjVwb+8Bg3C9y/bqjyeG8O/xMIV2ocqfYIVUbp1vUjBAYRcd8LFrVaFqpnCAx0en7gd3PMQBfuJqHKoCsek3O83L784rahuscM1X7SotoYqkM5bSAM5kairgrV9y5uMziHf9MVzKUqTw4EQglZRrBye91Q5bIY2p+vqu06VMvoX4L/C4EvF/yfI0XqdMHWl+8U01DlCwTnpWlfRkkzKGqTUP2bwGNyqU6pGar7xFDtJy2qjaE6FI7S+OD+26pWWzdUwblHBi19L3CJzCNDue/WgcdZJ1QJG9reYHG76BWqhOErAj8Po3a57pUvAdOfuSihWkYSMxCLLxN1N/EmoXq2wHljrpmtRycbqvvEUO0nLaqNoTqUGwc+uPmgz+7fJFRRBte8PdTXtq4KVQYgcR6REbsMaLpvmLbr1f27qt0Uvw8uleF38ODAPi4X6jbrhOptApfy0O5dYfo7NlT3iaHaT1pUG0N1KAwuortzOrlDsWmocqRFqJ2lqmFVqDI5A5fbcA71P8K0DXqFKgOCsvvn8PvgS0P5AnHbMG2zKlT5nXMO9bmB+X75QjFtZ6juE0O1n7SoNobqMLh8gzDj/Gd2PwhVJn+Yzkk7F6pzloUql58wypZrQumKJZCmbTDKkepbAtegMnNTNg0hloXq2QPX29LlyxH6dKBUYajuE0O1n7SoNobqviMQOTItXZdcCkKNEas1Jobg+lKC7kShPt+3y1DlSI/7OGJjkNP0/mKUUH1DYDvOw9a/k9qyUOUcKl9m2AdHu9P7C0N1nxiq/aRFtTFU9x0f6lxDybnLXwWC88uBUKtR437a0eZ2oeyDMHld+EhVW4YuXgIim/uXEORxLlXVMkx2z3NZNkcwSqhOz3NOlVDl/9n9c5gLmd8NXzSy+/Gn4TMhC1UGdHGUy5ea6X21Eqq3rGraA4ZqP2lRbQzVffdXgQ9rApGVXLgW84UzWMGF8KQ9sxqVfXCkyoQOTHRQ73sOA5AIxfNUtYKRxzed1DKEC13Vy8IMhBHXi65aQYfzvky1uOzoOMPvgd9hdl/BAKQHhH+tagXXtN4vZDMy1fjyw6xVc93D6sRQ7Sctqo2huu+Yp5eQZKBMdv8U5wBpz5Jo2f2t1l1zdBRzS8Ktiy8kh6Q1YQ84hmo/aVFtDNV9V45U713VlmEChp6hKg3FUO0nLaqNobrvmKSAy1auWtWWYdYlJiZg1p/sfulQxVDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQ3XfM+XuCSW0VZlBisXAW8M7urzG9IRM0cD1mdv8yTO93yjB3Hech6frOPwtzCxVoYIZqP2lRbQzVfcdUgcxLW6//ucq1w6fCyavaHOazZW7bVTMfFUzWz/y2rPzCuqSsx/q5wGxO03l+ucb2TYF5h58UmKO4vr/gCwCzJbE+KrMr1YuNMxMUs0S9vMI8vsxexNSBTI6RTUhxlcD+3hz+flGbw3zKLP7O7E51ndmjXhuYlH9u3l++8Dwx0I7nNPczqhNDtZ+0qDaG6r67fmAyhzeGIy9qyzCN3/8GVlXhKDJrUzDbENMfsv97LGrLHCMwTSLtM98M5wql/akD8xCX++cmm2f6xNKGwKzve0oo92V+HR4UpjMnsf5pacP0jvV9NSboZ71U2l1pUSvuGso+6kXcaycNnw204bkwj3DWTp0Yqv2kRbUxVPcdR6qrPtgLuorfEWjLkVe27meNNVHLvj8ajh2ydqArl0klSvsfBbYhlPl3qb8t1AFXB+Z/h+kcunS5sh/u/2W4bKjv5wi3bM9RMWu4MkE+y7ERYuW+fwr1dsw9XO6bC1Um+/98KO2moVom+8fc7/4k4dOBNobqPjBU+0mLamOo7rs6VPnQXjaZfX1Ux1HjslAlJF8dSntcJ2RtQVA+PNCOFV0uEsp9Vw8EHvcRjPXj0j1aH60S5OU+3CiU+966qNXqUKUrmO5n9nniwBFquY/HOGEo260KVQKVLvLSBobqIZCh2k9aVBtDdd/VoQqWITt/mLZj8fC63apQZR8sNF5vwznIZRPQM5jpr8PFqxoY7PSuwD4IlnOH+v57hvIYnGMt3dgctZZVdcA5zHo71KE67T7mXOoXAvfxe7lgKPctC1WC8MOh3F9sE6qE+ycDbQzVfWCo9pMW1cZQ3XfTUAXdqHyYlzaEXN0Fi1Wh+ohAOxYS/8ni37hoyNovc+nwncD2XwxHDfX9DJiiy7Y8RhkQdKGq9p5A93W9HZaFKqOcS6jyM7C/ct9cqPJ7K13krAvLkXVptyxUnxsYQMUqQAXnr+mupkuaNobqPjBU+0mLamOo7rssVMGHPPczcpbRt9P7l4XqyUIZnPOBcPfwi8VtJu/PtpkicDif+l+hBCpuGLL2rLJT2tDtTI2fodTmRujWoVpG4BKmHB2zHF65b53uX87f1kfGnCNmdHC5vSxUOapnABg/a8Ht7wfClDaG6j4wVPtJi2pjqO67OlTpZuQotdxmAe4XVbe5jw96/r0sVBnpW7ZhiTi6Uct5Ty6TYcHtbLtaHXYFQcNo2qz9qUIJX46qCawySOhLYW6QVP04hPhLApfVlC7X4r6h3q4O1acuanxhKDUWYec63ldWtWWhug5DdR8Yqv2kRbUxVPddHaoc2TFAqBwZ1QhUzimWoJoLVSY5+HigDV2fZwrUH7aoYRpQmVsFBhZxHpbHLs+JUD9nyLYhwMtj0O1cjo7vF7L2yMJ7ijbTUcV1qD4v1D8fz7uEeH3kuixUPxh4nv9W4UvNEwJHq7QxVPeBodpPWlQbQ3Xf1aHK5ALU7lzVwJEfA4+OF8oR51yo1qNtXx/KxAnnCAQddc5/bhoODw1lv3SrZm24brUcrRaEMPWsPepQ/VjgyJIg5Lk/M1wiZNvVocogpp8u/s0lP8cPtGFQ1rqhOjdQie73MorYUN0Hhmo/aVFtDNV9l4UqQcgMRqV+u0CdUa3LQpXuzjJIBxzBcRkNj8F/XCpT7ssu3WH/1DmnOb2Po9My6OfdIWuD+4fyGHhsyNoVdaiWc6qE4dz+izpUCyZpqCfE2EWoeknNPjNU+0mLamOo7rssVHHcwPlFumrLHLurQvVioexrlQ+Fevq/84VyRMb1oVwvWu7jUhu6Rsu2TNlX7pu6TPhZoB3Xtp4hZO2KOlTnZmTKTEOV4DtLqNsYqocChmo/aVFtDNV9Nxeq4GitDr5VocqRadkXAfDzwHnNgtu/CdzP/5nUoWx7xVC2BaHLZTmEKSHKtuW+24b6cc8TmKeXLuJ6BqPHhLpdZhehSpczcwRP2xiqhwKGaj9pUW0M1X23LFSnmIf264G2jOKtJ6ZnTt4y6xHnTq8cGOVLt23BLEMMvimPxyT3dWjfLNThmWHuXi53Kdsg64olXNeZ8L81VDlnO52solgVqvW5a0N1UIZqP2lRbQzVfccsQ2WULJPZZ20KBs2UyRCYkKAOrQeEEhAcsdbb1U4XONolIBjgM7285lKBVVum4fqVwMxJ2SothDFt2Cf/Z6KHdS7bweNCeYy5a2AzHC2zDSv2ZPeDI32+BJTnNl2lhmtny2NzlF3fV/A7L5c5MRiKwWJZO3ViqPaTFtXGUN13HE2xOgxhVZ/HzHBu82iBtkx0UNZI5Zxr2QdWDfJhGkHacdlJtiYr++WomNmEmLaQo1zaT9sVPKfzBi75IUynR7LL0LY8b34XWZsMj8M55Oy+Gr9T9s3vZ/p74Wcvv7e558zvtvzOaVvOb2uPGKr9pEW1MVQljcxQ7Sctqo2hKmlkhmo/aVFtDFVJIzNU+0mLamOoShqZodpPWlQbQ1XSyAzVftKi2hiqkkZmqPaTFtXGUJU0MkO1n7SoNoaqpJEZqv2kRbUxVCWNzFDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQlTQyQ7WftKg2hqqkkRmq/aRFtTFUJY3MUO0nLaqNoSppZIZqP2lRbQxVSSMzVPtJi2pjqEoamaHaT1pUG0NV0sgM1X7SotoYqpJGZqj2kxbVxlCVNDJDtZ+0qDaGqqSRGar9pEW1MVQljcxQ7Sctqo2hKmlkhmo/aVFtDFVJIzNU+0mLamOoShqZodpPWlQbQ1XSyAzVftKi2hiqkkZmqPaTFtXGUJU0MkO1n7SoNoaqpJEZqv2kRbUxVCWNzFDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQlTQyQ7WftKg2hqqkkRmq/aRFtTFUJY3MUO0nLaqNoSppZIZqP2lRbQxVSSMzVPtJi2pjqEoamaHaT1pUG0NV0sgM1X7SotoYqpJGZqj2kxbVxlCVNDJDtZ+0qDaGqqSRGar9pEW1MVQljcxQ7Sctqo2hKmlkhmo/aVFtDFVJIzNU+0mLamOoShqZodpPWlQbQ1XSyAzVftKi2hiqkkZmqPaTFtXGUJU0MkO1n7SoNoaqpJEZqv2kRbUxVCWNzFDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQlTQyQ7WftKg2hqqkkRmq/aRFtTFUJY3MUO0nLaqNoSppZIZqP2lRbQxVSSMzVPtJi2pjqEoamaHaT1pUG0NV0sgM1X7SotoYqpJGZqj2kxbVxlCVNDJDtZ+0qDaGqqSRGar9pEW1MVQljcxQ7Sctqo2hKmlkhmo/aVFtDFVJIzNU+0mLamOoShqZodpPWlQbQ1XSyAzVftKi2hiqkkZmqPaTFtXGUJU0MkO1n7SoNoaqpJEZqv2kRbUxVCWNzFDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQlTQyQ7WftKg2hqqkkRmq/aRFtTFUJY3MUO0nLaqNoSppZIZqP2lRbQxVSSMzVPtJi2pjqEoamaHaT1pUG0NV0sgM1X7SotoYqpJGZqj2kxbVxlCVNDJDtZ+0qDaGqqSRGar9pEW1MVQljcxQ7Sctqo2hKmlkhmo/aVFtDFVJIzNU+0mLamOoShqZodpPWlQbQ1XSyAzVftKi2hiqkkZmqPaTFtXGUJU0MkO1n7SoNoaqpJEZqv2kRbUxVCWNzFDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQlTQyQ7WftKg2hqqkkRmq/aRFtTFUJY3MUO0nLaqNoSppZIZqP2lRbQxVSSMzVPtJi2pjqEoamaHaT1pUG0NV0sgM1X7SotoYqpJGZqj2kxbVxlCVNDJDtZ+0qDaGqqSRGar9pEW1MVQljcxQ7Sctqo2hKmlkhmo/aVFtDFVJIzNU+0mLamOoShqZodpPWlQbQ1XSyAzVftKi2hiqkkZmqPaTFtXGUJU0MkO1n7SoNoaqpJEZqv2kRbUxVCWNzFDtJy2qjaEqaWSGaj9pUW0MVUkjM1T7SYtqY6hKGpmh2k9aVBtDVdLIDNV+0qLaGKqSRmao9pMW1cZQlTQyQ7WftKg2hqqkkRmq/aRFtTFUJY3MUO0nLarNDkL18OHPwrnC34S/D3+3cIdw/XCBcKJwpJDto6c/CTzH3rLHXke2LxwhHCZk2+wC+75CuHu47KLW02HDMcOZwpVCeY2A18zNw+XDKQLtev7smzhK+PNwsXCTUL++bx+uGXjtHy/wd8v20YLXL6+F6eujh+zxd+FwIXu8dRzOUO0nLarNlqHKm+Ts4W7hdeF74bcr/DS8PfxLuGDY

Скачать книгу