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Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for you and your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of today’s nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You’ll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650+ nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision.

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Mom's Got Money  is a mother’s guide—an instruction manual to help them use the skills they already possess to become extraordinarily confident managers of their money.  Alford won't pretend mothers don't have a lot on their plate. She already knows they're pressed for time. The weight of their daily decisions takes a toll. Sometimes, it feels like they manage everything, whether they have a supportive spouse or not. She knows this because it's that way in her house too. However, we all have a choice on how to handle that responsibility, and Alford thinks we can flip the script. Instead of being frustrated or feeling resentful, Alford teaches moms how to recognize their own strengths and develop true financial confidence. Once readers master Alford's money lessons, they'll start to truly enjoy money. Vacations are more fun when they're already planned and paid for. Christmas shopping is a breeze when you have a fully funded holiday spending account. Never worry about the worst that can happen because you have a fully funded emergency fund and life insurance. Feel in control of your bills, caught up, and with room to spare. In this book, you'll learn how to: Become an exceptional leader of your family with a growth mindset Calculate your net worth Effectively budget and manage your household cash flow Work with your spouse or partner on financial goals Understand what impacts your credit score Ensure you pay all your bills on time, every time Make sure you plan for emergencies Protect your family by buying term life insurance Do the math on childcare costs vs. career costs when having a family Plan and save for holiday spending, birthdays, and special events Learn the art and joy of giving Ideal for moms everywhere, but especially new and millennial moms, Mom's Got Money is an indispensable guide to taking financial control of your life.

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An authoritative guide to optimizing design for manufacturability and reliability from a team of experts Design for Excellence in Electronics Manufacturing  is a   comprehensive, state-of-the-art book that covers design and reliability of electronics. The authors—noted experts on the topic—explain how using the DfX concepts of design for reliability, design for manufacturability, design for environment, design for testability, and more, reduce research and development costs and decrease time to market and allow companies to confidently issue warranty coverage.  By employing the concepts outlined in  Design for Excellence in Electronics Manufacturing,  engineers and managers can increase customer satisfaction, market share, and long-term profits. In addition, the authors describe the best practices regarding product design and show how the practices can be adapted for different manufacturing processes, suppliers, use environments, and reliability expectations. This important book:  Contains a comprehensive review of the design and reliability of electronics Covers a range of topics: establishing a reliability program, design for the use environment, design for manufacturability, and more Includes technical information on electronic packaging, discrete components, and assembly processes Shows how aspects of electronics can fail under different environmental stresses Written for reliability engineers, electronics engineers, design engineers, component engineers, and others,  Design for Excellence in Electronics Manufacturing  is a comprehensive book that reveals how to get product design right the first time.

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