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Almost everyone has heard of Adam Smith, founding father of modern economics and author of Wealth of Nations. There is, however, much more to him than this.<br /> <br />This new introduction gives a crystal clear overview of the entirety of Smith’s thought. It demonstrates how Smith’s economic theories fit into a larger system of thought that encompasses moral philosophy, philosophy of science, legal and political theory, and aesthetics. Examining the central arguments of his major works, ranging from The Theory of Moral Sentiments to his lectures on jurisprudence and beyond, Smith’s thought is explained in its full intellectual and historical context. As the book unfolds, the long-standing caricature of Adam Smith as an uncritical defender of capitalism red in tooth and claw is systematically challenged, revealing a far more complex and nuanced figure whose rich legacy remains highly relevant today.<br /> <br />Comprehensive yet concise, this book will be the leading introduction to Adam Smith’s ideas for generations of students, scholars and general readers, relevant to areas ranging from philosophy and the history of economic thought to political theory.

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Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales

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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

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