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Until fairly recently, only serial killers and lunatics had profiles. Yet today, almost everyone is profiled through social media, mobile phones, and a multitude of other methods. But where does the idea of “profiling” come from, how has it changed over time, and what are its implications?  In this book, Andreas Bernard examines contemporary profiling’s roots in late-nineteenth-century criminology, psychology, and psychiatry. Data collection techniques previously used exclusively by police or to identify groups of people are now applied to all individuals in society. GPS transmitters and measuring devices are now unconsciously embraced to have fun, communicate, make money, or even find a partner. Drawing perceptive parallels between modern technologies and their antecedents, Bernard shows how we have unwittingly internalized what were once instruments of external control and repression. This illuminating genealogy of contemporary digital culture will be of interest to students and scholars in media and communication, and to anyone concerned about the power technologies hold over our lives.

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Before skyscrapers forever transformed the landscape of the modern metropolis, the conveyance that made them possible had to be created. Invented in New York in the 1850s, the elevator became an urban fact of life on both sides of the Atlantic by the early twentieth century. While it may at first glance seem a modest innovation, it had wide-ranging effects, from fundamentally restructuring building design to reinforcing social class hierarchies by moving luxury apartments to upper levels, previously the domain of the lower classes. The cramped elevator cabin itself served as a reflection of life in modern growing cities, as a space of simultaneous intimacy and anonymity, constantly in motion. In this elegant and fascinating book, Andreas Bernard explores how the appearance of this new element changed notions of verticality and urban space. Transforming such landmarks as the Waldorf-Astoria and Ritz Tower in New York, he traces how the elevator quickly took hold in large American cities while gaining much slower acceptance in European cities like Paris and Berlin. Combining technological and architectural history with the literary and cinematic, Bernard opens up new ways of looking at the elevator–as a secular confessional when stalled between floors or as a recurring space in which couples fall in love. Rising upwards through modernity, Lifted takes the reader on a compelling ride through the history of the elevator.

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