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Heading into 2014, American businesses face an important decision about health care: Opt in or opt out?With the Patient Protection and Affordable Care Act, or Obamacare, in effect, companies with more than 50 employees will either offer health care benefits or face penalties. And the choice isn’t as straightforward as it may sound—in many instances, some companies could save money by paying the fines rather than funding a health care plan. Others would lose money if they dropped coverage.Most employers would like to offer the benefit, but it needs to be truly affordable.Fortunately, the stampede of innovations introduced in the private sector over the last decade has simplified the decision; health costs can be managed if corporate managers make it a strategic priority.John Torinus Jr., author of The Company That Solved Health Care, the eye-opening book detailing one company’s game-changing health care program, now gives Opt Out on Obamacare, Opt Into the Private Health Care Revolution, a game plan for improving workforce health and dramatically lowering health costs.Unlike the new national law, it concentrates on management science, not politics. Innovative corporations have engaged their employees in taming the hyper-inflation that has plagued the health care industry for decades. CEOs, CFOs, and COOs in front-running companies are deploying management disciplines and marketplace principles to invent a better business model for health care. They are bending the curve, and this book shows you how to follow suit.

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Whether or not health-care legislation passes, one thing is clear: health-care costs will continue to rise dramatically. While individuals may get better coverage, businesses will have the same problem they've had for the last four decades. Health care, one of corporate America's largest expenses, is growing at double-digit rates, and nothing proposed in Washington will change that.But one medium-size company set out to tame the beast of rising health-care costs, employing best practices and cutting-edge ideas. The results have caused others to sit up and take notice. Serigraph, Inc., a Wisconsin-based manufacturer of decorative parts, and its chairman, John Torinus, did what Washington can't or won't do: reduce cost increases to less than 2 percent while improving the quality of health care for its employees. The implications for corporate America are staggering–the opportunity for genuine reform in an expense category that has been spiraling out of control.Serigraph began its initiative to control health-care costs in 2003, when its annual health-care bill was $5 million and another $750,000 was needed for the projected 15 percent annual increase. The company employed three strategies for reform, each of which can cut the health-care bill by 20 percent to 40 percent–consumer responsibility, the primacy of primary over specialty care and centers of value. Applied in concert with other management methods, these three approaches almost eliminated growth in health-care costs while improving the quality of employee care. The results are documented. They are beyond refute.The Company That Solved Health Care describes the fascinating details of Serigraph’s program, and shows how any company can achieve similar results. This book is essential reading for any manager responsible for his or her company’s health-care expenses, any academic or thinker involved in the health-care debate and anyone who wants to better understand why health-care costs have been rising and what can be done to achieve price stability while improving patient care.

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When exploding health care costs threatened Serigraph’s solvency, CEO John Torinus Jr. went outside the box to find a solution. Using his findings, Torinus applied innovative, cutting-edge strategies to cut his health care expenses well below the national average while improving his employees’ care.Now, across America, leading companies are following Serigraph’s example. There is a revolution brewing—a revolution that will dramatically lower health costs nationwide.Torinus, author of The Company That Solved Health Care, the eye-opening book detailing one company’s game-changing health care program, now presents The Grassroots Health Care Revolution. Featuring examples and interviews with the business leaders who are at the forefront of these innovations, The Grassroots Health Care Revolution is a game plan for improving workforce health and radically lowering health costs.Torinus avoids the politics of health care to focus on what businesses can actually control. He shows how pioneering corporations have engaged their employees to tame the hyper-inflation that has plagued the health care industry for decades. Executives in leading companies are deploying management disciplines and marketplace principles to invent a better business model for health care.These companies are bending the curve, growing profits and improving the health of their employees. Learn how you and your business can join the revolution.

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