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Monetising the Dividual Self. Julian Hopkins
Культурология. Anthropology of MediaИнформация о книге
Название Monetising the Dividual Self
Год выпуска 0
isbn 9781789201192
Автор произведения Julian Hopkins
Жанр Культурология
Серия Anthropology of Media
Издательство Ingram
Аннотация
Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”