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Аннотация
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or «bureaucratese,» and inflated language—showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is «to distort reality and corrupt thought.»
Аннотация
Nelson Algren was a renowned writer, known for his penetrating and influential social novels such as The Man With the Golden Arm and A Walk on the Wild Side. Originally published in 1935, Somebody in Boots was Algren's first novel, based on his experiences living in Texas during the Great Depression. A wonderful companion to Steinbeck's The Grapes of Wrath, this new edition of Somebody in Boots features an introduction by Colin Asher, who is writing a forthcoming biography of Algren.
Аннотация
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a «women's» cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental
Аннотация
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a «women's» cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental
Аннотация
Why People Buy is a seminal book to understanding why certain products have appeal in the markerplace.Cheskin was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers’ expectations or guesses about customers' needs.Acknowledging the irrational elements of human behavior, Cheskin brought psychoanalysis and Gestalt theory to marketing. He gained fame for predicting the failure of the Edsel and berated researchers and executives who failed to use market research to drive product development and go to market strategies.
Аннотация
A seminal text about the psychological discontent of modern America.Paul Wachtel will be writing a new introduction to this edition of the book.
Аннотация
Along with Silent Spring, The Quiet Crisis is considered a seminal book in the environmental movementThe Quiet Crisis should have significant appeal to academics. Book will include original introduction by John F. KennedyStewart Udall was Secretary of the the interior under Presidents Kennedy and Johnson, and was a major force behind much of our modern environmental legislationStewart's son, Tom, is currently the senior U.S. senator from New Mexico, while his nephew Mark was a senator from Colorado from 2009 to 2015