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in general are acting prudently or knowledgably.

      The interpretation of the condition about willing seller can be very important – and problematic. The alternative to including this condition is to define market value explicitly as the most probable price if a property is put on the market. In such an interpretation, it is completely irrelevant whether this is a price that the current owner would be willing to sell the property for.

      IVSC (2019 , p. 19) makes the following clarification: ‘The willing seller is motivated to sell the asset at market terms for the best price attainable in the open market after proper marketing, whatever that price may be’. But this means that the inclusion of the condition of a willing seller does not add anything to the definition and should therefore be deleted. However, it is important to bear in mind that there could be transactions on the market that can be called ‘forced sales’ that may not be representative when analysing comparable sales to include as basis in a market valuation. We will discuss the concept of ‘forced sales’ later in this section.

      The conclusion so far would then be that market value should be interpreted as the probable price in the hypothetical situation where the property is put on the market given the current conditions, independently of the views of the current owner. This interpretation has consequences especially for valuation for balance sheet purposes which will be returned to in Chapter 6.

      The condition of willing buyer also seems either problematic or redundant. All definitions refer to transactions on a market and it is implicit in this formulation that the probable price refers to a normal transaction where no buyer is forced to sign the contract. The conclusion would then be that Occam´s razor can be used to delete both the conditions about willing buyer and willing seller. IVSC (2019 , p. 19) makes the following clarification: ‘The buyer is … one who purchase in accordance with the realities of the current market and with current market expectations …. The assumed buyer would not pay a higher price than the market requires’. This, however, creates a number of problems: How can the valuer know ‘the realities of the current market’ and ‘the price that the market requires’? Should we not expect that there are disagreements about what these realities and expectations are, and that this would lead to disagreements about what sales to include in a comparative sales analysis? These problems would be avoided by simply deleting the condition about a willing buyer.

      Sales in an inactive or falling market are not automatically ‘forced sales’ simply because a seller might hope for a better price if conditions improved. Unless the seller is compelled to sell by a deadline that prevents proper marketing, the seller will be a willing seller within the definition of Market Value

       (see IVSC 2019, paras 30.1–30.7).

      But how realistic is really this assumption? In the commercial real estate market, possible buyers may have rather different views on the potential of a property and the future development of the market where the property is located. On the residential market, actors might differ in preferences, in their incomes and in their expectations about the future development of the market. In both cases, the reservation prices of the actors on the market might differ considerably. Differences in knowledge may also lead to differences in reservation prices. The effect of these differences in reservation prices is that there will be a downward sloping demand curve, and that the expected price – the market value ‐ will depend on the number of properties that are put on the market during a certain period of time. However, it is also important to bear in mind that the market value concept in itself is independent of the numbers of transactions in the market. If there is a small number of transactions, or maybe no transactions at all, the aim when estimating market value is still to find a hypothetical price in a transaction on market terms at the value date. (We will discuss issues connected to valuation methods that may be applied in thin markets more in detail in Chapter 3, and especially in the context of so‐called ‘actor‐based methods’.)

Schematic illustration 
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