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erlebte, verdankte das Unternehmen keiner Glückssträhne. Sie wissen es noch nicht (und vielleicht wusste das Unternehmen es damals auch noch nicht), aber Saubermacher führte seine digitale Transformation ganz nach Lehrbuch durch. Willkommen im Lehrbuch.

      1 1. The New Yorker; https://www.newyorker.com/business/currency/where-nokia-went-wrong

      2 2. Harvard Business Review: https://hbr.org/2016/07/kodaks-downfall-wasnt-about-technology

      3 3. Harvard Business Review; https://hbr.org/2018/03/why-so-many-high-profile-digital-transformations-fail

      4 4. McKinsey & Company; https://www.mckinsey.com/featured-insights/future-of-work/jobs-lost-jobs-gained-what-the-future-of-work-will-mean-for-jobs-skills-and-wages

      5 5. Schwab, Klaus. The Fourth Industrial Revolution. New York: Crown Business, 2017.

      6 6. Iansiti, Marco and Lakhani, Karim. Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Cambridge, MA: Harvard Business Review Press, 2020.

      7 7. Forbes; https://www.forbes.com/sites/shephyken/2018/08/19/uber-your-business-before-it-gets-kodak-ed/

      8 8. Fortune; https://fortune.com/2020/03/23/coronavirus-economic-impact-predictions-great-recession-2020-markets-imf/

      9 9. S&P Global; https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/analysts-optimistic-about-zoom-s-post-covid-19-future-despite-recent-stock-drop-61534232

      10 10. CNBC; https://www.cnbc.com/2020/03/19/dominos-expects-to-hire-10000-workers.html

      11 11. Washington Post; https://www.washingtonpost.com/business/2020/03/26/unemployment-claims-coronavirus-3-million/

      12 12. Business Today; https://www.businesstoday.in/current/corporate/coronavirus-dominos-switches-to-contactless-delivery-heres-how-it-works/story/398381.html

      13 13. New York Times; https://www.nytimes.com/2020/03/19/us/coronavirus-location-tracking.html

      14 14. Wall Street Journal; https://www.wsj.com/articles/airbnb-bookings-plunge-amid-coronavirus-pandemic-11584032412

      15 15. Robinhood; https://snacks.robinhood.com/newsletters/3GrDekUbeSUHNRq33vbDag/articles/3rC0C91lB3jKOjyrZfutDP/

      16 16. Bloomberg; https://www.bloomberg.com/news/articles/2020-01-02/private-equity-is-starting-2020-with-more-cash-than-ever-before

      17 17. EY; https://www.ey.com/en_gl/news/2020/03/ey-report-reveals-private-equity-industry-is-well-prepared-to-endure-the-next-downturn

      18 18. Handelsblatt; https://www.handelsblatt.com/finanzen/banken-versicherungen/schweizer-grossbank-credit-suisse-will-ein-viertel-der-filialen-schliessen/26124626.html?ticket=ST-8290910-RziMB1feabedhQvkF0Bp-ap5

      19 19. Wall Street Journal; https://www.wsj.com/articles/nyse-to-temporarily-close-trading-floor-to-slow-coronavirus-11584568565

      20 20. CNN; https://www.cnn.com/2020/03/09/us/coronavirus-university-college-classes/index.html

      21 21. Fortune; http://fortune.com/2013/05/17/ginni-rometty-reveals-the-future-of-watson/

      22 22. Eine Vorlage zur Entwicklung oder Dokumentierung von Geschäftsmodellen entlang von 9 Modellen. Basierend auf: Osterwalder, Alexander, und Pigneur, Yves. Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. Hoboken: Wiley, 2010.

Teil 1 WARUM SIE HANDELN MÜSSEN

      ERKENNEN SIE DIE HERAUSFORDERUNGEN BEI DER FRAGE, WARUM SIE HANDELN MÜSSEN, DENEN SICH IHR UNTERNEHMEN STELLEN MUSS

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