LinkedIn For Dummies - Joel Elad

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at the Settings & Privacy page

Snapshot of the LinkedIn page where you can change the details of your LinkedIn account.

      FIGURE 1-6: You can change the details of your LinkedIn account.

      Following are the settings you can access from this page:

       Account Preferences: Update your profile, language, and security settings; upgrade, downgrade, or cancel your LinkedIn account; connect your LinkedIn account to Microsoft or Twitter, and more.

       Sign in & security: Update email addresses, phone numbers, and your password, and enable two-step verification to access your account.

       Visibility: Set how much of your profile is accessible by your contacts and how much information you want to make available to your network in terms of profile or status updates. Control your data and advertising preferences.

       Communications: Set the frequency of the emails you receive from LinkedIn and which LinkedIn partners can reach you. Select how other LinkedIn members can communicate with you and who can send you invitations.

       Data privacy: Manage how LinkedIn uses your data, set your job-seeking preferences, and manage your connection to other functions in programs such as Microsoft Word.

      You spend more time on how to properly use these settings for your benefit in Chapter 11. For now, it’s important to know where to find the Settings page in case you need to change something about your account.

      Signing up for LinkedIn is free, and many functions are open to all account holders, so you can take advantage of most of the opportunities that LinkedIn offers. You don’t have to pay a setup or registration fee, but you can pay a monthly fee for a premium account to get additional functions or communication options. Finally, tailored solutions are available for corporations that want to use LinkedIn as a source for hiring quality candidates.

      Weighing free versus paid accounts

      There’s not much difference between a free account and a paid account on LinkedIn. And the basic (free) account is anything but basic in usage.

      Your free account with LinkedIn allows you to use most of LinkedIn’s most popular features, including the following:

       Build a network of connections with no limits on size or numbers.

       Reconnect with any member of the LinkedIn network, provided that he or she knows you and agrees to connect with you.

       Create a professional and detailed LinkedIn profile.

       Give and receive an unlimited number of recommendations.

       Join up to 100 or create up to 30 different LinkedIn groups.

       Perform an unlimited number of searches for LinkedIn members in your extended network of first- and second-degree members plus group members.

      If you want to step up to a paid account, some of the main features include these:

       Send a message to anyone in the LinkedIn community — regardless of whether he or she is in your extended network — through an InMail messaging service. (Note: You get a limited number of InMail credits depending on your paid account level.)

       View more LinkedIn profile information of people not in your LinkedIn network when you conduct advanced searches.

       See more LinkedIn network profile information when you conduct advanced searches.

       See who has viewed your profile (if those viewers have not configured their settings to be anonymous when viewing profiles) and how they arrived at your profile.

       Obtain membership in the Open Profile program, which gives you unlimited Open Profile messages.

      Comparing the paid accounts

      Every premium account comes with certain benefits regardless of the level you choose. These benefits include

       Open Profile network membership

       Unlimited Open Profile messages

       Ability to see who viewed your profile

       Access to premium content

       One-business-day customer service for your LinkedIn questions

 Snapshot of the LinkedIn page where different paid account features are listed.

      FIGURE 1-7: Learn about different paid account features on LinkedIn.

       Premium Career: $29.99 per month, billed monthly, or $239.88 per year when you buy an annual subscription, at a 33 percent savings. This account includes the following:Five InMail credits per month, which allow you to contact any LinkedIn member regardless of whether he or she is in your network, as long as the other member agreed to receive InMail messagesAbility to see who viewed your profile in the last 90 days and how they located you Even with this feature in a premium account, if the other person has her privacy settings configured to remove her visibility, you won’t see her name when you look at who viewed your profile.Access to millions of online video courses taught by industry experts in the LinkedIn Learning librarySalary insights that show you salary details when browsing job listings, without having to share your own personal dataApplicant insights to see how you (and your skill set) compare to other candidates for a potential jobFeatured Applicant status when a recruiter searches for applicants, which means you are moved to the top section of a recruiter’s search screen

       Premium Business: $59.99 per month, billed monthly, or $575.88 per year when you buy an annual subscription, at a 20 percent savings. This account includes the following:Fifteen InMail credits per month (see Chapter 6 for more on InMail)Ability to view unlimited profiles when you perform a LinkedIn search, including any third-degree network membersAbility to see who viewed your profile in the last 90 days and how they located youBusiness insights that give you the most up-to-date trends and information on how a company’s growth rate and hiring trends are projecting, so you can research companies more effectivelyMany of the benefits of the Premium Career account, such as LinkedIn Learning, and applicant and salary insights

       Premium Sales (or Sales Navigator Professional): $79.99 per month, billed monthly, or $779.88 per year when you buy an annual subscription, at a 19 percent savings. This account includes the following:Twenty InMails

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